Research Potential Markets by Household Income in the USA quickly with this Visual Market Research Tool

by Chris Brown on Sunday, January 6, 2013

Market Research Rich Blocks Poor Blocks Marketing HHI toolAre you considering entering a new geographic market?

Want to expand into another area but aren’t sure of the household income?

This tool may help you with your market research.

Rich Blocks Poor Blocks breaks up the United States by average household income (HHI) — one block at a time. It overlays HHI onto Google maps. Easy click and zoom features make it a quick way to visually research areas.

Info is from the US Census Bureau American Community Survey 2006-2010… Drill down to the actual data at the household income tables from 2007-2011 if you’d like to  “get lost” in actual data.

Hat tip to @ChrisCree Chris Cree.

What tools do you use when you’re researching a new market? Leave a comment below.

Looking for market research help to expand your business in 2013? Send me an email by clicking the CONTACT tab in the navigation bar above.

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