Marketing is the train’s engine driving your business. (Flickr photo courtesy Jim Frazier.)

Without marketing, the train doesn’t leave the station. It takes a long time for the engine to get a heavy train started, but once it does, it gains momentum. Little faster, little faster with each marketing effort.

Each postcard. Each press release. Each direct mail letter. Every phone call. Every networking meeting.

Each one of these marketing efforts contributes to generating leads, requests for proposals and interest in the companies products and services.

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The Power of Marketing: A Freight Train Analogy
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