4 thoughts on “Augusta Maine Selects a Branding Strategy by Committee

  • Monday, July 6, 2009 at 7:02 am
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    I’ve been to Augusta, so I voted… but the voting page doesn’t send you to a thank you page – it just clears the fields so you don’t know if you really voted or not. That’s a mistake…

    Are they really wanting the opinion of everyone that finds their site? Are they going to throw out the info if you’re not a resident of Augusta? The article has more info and should have been linked to the survey to give voters more info…

    It is kind of scary to leave your branding up to the general public – as they may “like that pretty blue that reminds me of grandma’s quilt” more than the actual design!

    I think they should pick a tagline / slogan and THEN work on the logo – it muddies up the waters when you try to do both at once – when you have a clear idea of what you want to say it’s easier to create a visual.

    Looking forward to learning the results!

    Thanks for waking my marketing mind this am!

    V-

  • Monday, July 6, 2009 at 11:00 am
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    Veronika:
    Thanks so much for your comments. I didn’t vote because I didn’t think it was the right thing to do. I have to agree with you on the tag line and logo not working well together if you don’t have one first. Clearly some of the logos work with the river focus but not so much with a capitol focus.

    I appreciate you taking the time to write.
    Chris

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  • Tuesday, July 7, 2009 at 7:16 am
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    great post,…thanks for sharing tips and idea in branding strategy. We will come back often.

    Once again, thanks!

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