Before you begin your marketing, you need strategy. Who will you target? What’s the best positioning message? Which media will you use to communicate that message to your market? And how will you measure success? Yes, strategy must come first.
But without the implementation and execution of marketing tactics — cost effective tactics — you’ll never realize the strategic marketing plan. This post is about the resources you need to get it done!
If you’re working on your company’s marketing, but not sure where to find the tools to take that next step to realize your marketing and branding strategy, you may find some resources here that will help:
- Dot Calm web design in Mohawk Valley Utica, New York: Success tools such as websites, software and other products that promote a smooth workflow and make the job easier. Veronika Freeman (@dotcalm) lists a dozen “must have” resources for marketing and design professionals. I like how she described each resource next to its logo.
- In house marketers can learn and build strategy with my business friend Ivana Taylor, who has more ideas and energy than 12 experts. She shares generously at DIY Marketers and on her tweet chat #DIYMKT click here to learn how to attend her seminars on Twitter. Next chat features Jennifer Cox of National Network of Embroidery Professionals (NNEP).
- You’ll also want to check out Understanding Marketing. They feature tons of “Do-It-Yourself” marketing and PR information, providing advice to small businesses in every industry to help you remain competitive and also realize tight budgets.
- I’d be remiss not to mention my own company’s resources at the Marketing Resources & Results tools web page… or, of course, our Branding & Marketing blog. But those go without saying!
- Bonus (or Curse!) Here’s an overwhelming list of resources — not for the beginner – that’s for sure! Via Twitter @tocki from The Global Social Media Network, from Peter Kim. This exhaustive list of resources made my head spin, but may be helpful for the more seasoned professional who is looking for just the right tool and have something very specific to find.
I’m sure I’ve forgotten something important. What is your Number ONE marketing and branding resource?
{ 2 comments… read them below or add one }
Thanks for the shout out Chris! I see you used the “men’s version†of my business site… I have a “women’s version†(with my signature pink and teal dots) as well; that site has a few additional resources that are more targeted to women – I also have my badges for various social networking tools on that site.
http://www.stressfreedesign.com/products.html for Products
http://www.stressfreedesign.com/resources.html for Resources
It’s been about six months so it’s about time to revisit that listing; I have a lot of new resources and clients since my last update!
I really should add your site as a resource – My friend is the Executive Director of the local YWCA and she recently ask me how to celebrate their 125 anniversary next year – your article http://brandandmarket.com/marketing-your-companys-25-year-anniversary/ will be a great help to them – and we’ll need a few months to come up with 125 Tips!!!
Thanks for the great work you do!
Veronika Freeman, dotcalm
Hi Veronika:
Yes, I saw the pink site… and even though I really enjoy pink, it was too much for me! So, even though you calle it the man’s version, to me it looks more business focused than the pink bubble polka dots. I am the generation who hated wearing bows on all of my maternity shirts too.
Thanks again for your comment and good luck brainstorming 125 tips. I bet you can do it!
Chris