Rebranding Archives - Page 2 of 13 - Branding and Marketing

Pantone’s 2016 Color of the Year

As a marketing professional, I like to follow trends and color is certainly important in marketing. So I subscribe to Pantone’s email and look forward to learning about their new color announcement each year. This past week the 2016 color

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What Does Your Meta Description Say About Your Company?

If you are a marketing professional in charge of the branding and marketing messages for your company, you’re probably acutely aware what your meta description says about your company. You probably argued various versions with the “powers that be” and

Alphabet becomes Google’s Holding Company

Google is going thru a branding and rebranding of sorts with the formation of a new holding company called Alphabet. Read all about it at ABC.xyc Interesting name and logo, right? We liked the name Alphabet because it means a

The Secret of Creating a Great Brand Name

Although this was written for creating a strong brand name for a new drug, the premise is true for any new great brand name: A great drug name needs to be memorable. It needs to be easy to say. It

Reebok Re-Brands Itself with the Fitness Sport

It’s been said that it is much harder to rebrand and change the positioning in someone’s mind, than it is to start from scratch with a new brand. It’s expensive to say the least. All the packaging, product and collaterial.