Getting exposure for a brand by building awareness with the target market is often one of the top goals of a marketing communication plan. But what about when things go wrong and your brand gets exposure you haven’t expected? Take
This best global brands chart is quite interesting. Amazon and Apple weren’t even on the list when this starts! Shout out to Frederico Krempel for bringing it to my attention.
Branding and Marketing professionals know that it’s important to understand color when selecting the right package, logo or to position for your brand. You’ll want to know the feelings and meanings of colors when you are marketing your product, developing
The other day I talked about tracking the results of your press release. Obviously, before you can track a story of yours, you have to get the story in the media. Does your company have a story? This helps to
Are you working on your logo with your graphic designer? It doesn’t have to be a frustrating process. Many thoughts go into a logo treatment. Sometimes developing a logo may seem so simple, but once you start thinking about it,