As a marketing professional, I like to follow trends and color is certainly important in marketing. So I subscribe to Pantone’s email and look forward to learning about their new color announcement each year.
This past week the 2016 color of the year is actually two versions of blue and pink:
First impressions for me revolve around a baby’s room. Then I remembered back to the colors of the 70’s when dusty rose and cornflower blue seemed to be everywhere.
The color is certainly not as vibrant as the teals and florescents … or even the emerald shades that have been selected in other years. Whether you like it or not, you should be aware of it in the selection of your marketing colors.
You need to be aware of color trends in many situations: If you are adding skus to your product line If your product is needs to coordinate with other products as an accent. If you’re developing websites and need to be on trend. If you’re reviving your brand and updating the colors for a fresher more contemporary look.
Other articles about colors:
- Branding with color: color trends in marketing
- Color marketing for 2014
- Consider color messages when you brand
Your thoughts? Please leave a comment below.