Uber’s new logo redesign has left me more confused about their positioning. They updated their logo by creating two new ones: one for drivers and one for passengers. And plan to use it with different colors for different countries… 68
Pantone’s 2016 Color of the Year
As a marketing professional, I like to follow trends and color is certainly important in marketing. So I subscribe to Pantone’s email and look forward to learning about their new color announcement each year. This past week the 2016 color
What Does Your Meta Description Say About Your Company?
If you are a marketing professional in charge of the branding and marketing messages for your company, you’re probably acutely aware what your meta description says about your company. You probably argued various versions with the “powers that be” and
Alphabet becomes Google’s Holding Company
Google is going thru a branding and rebranding of sorts with the formation of a new holding company called Alphabet. Read all about it at ABC.xyc Interesting name and logo, right? We liked the name Alphabet because it means a
The Secret of Creating a Great Brand Name
Although this was written for creating a strong brand name for a new drug, the premise is true for any new great brand name: A great drug name needs to be memorable. It needs to be easy to say. It