Speaking about Marketing Strategy with the 4 M's of Marketing
Speaking about Marketing Strategy

In the early marketing courses in college, they teach the 4 P’s of marketing: Product,
Price,
Place, and
Promotion.

I believe that the 4 M’s in marketing plan are a better place to focus.

Market – who your target customer is

Message – what you want to communicate to them

Media – the tools you will use to communicate to your customers (with a schedule and budget)

Measurement – what you hope to accomplish and tracking how well it worked.

Last night I spoke to a room full of business owners about developing their marketing strategy. As business owners, they are all wearing many hats. I’m sure that finding the time to create a full marketing strategy is a challenge. If they don’t have a good background in marketing, it may be even more difficult.

To make it easier in the 90 minutes we had together, I helped walk them through their 4M’s and also touched on each of the 4 P’s of marketing.

The 4 P’s vs the 4 M’s of Marketing

One thought on “The 4 P’s vs the 4 M’s of Marketing

  • Wednesday, April 13, 2016 at 6:10 pm
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    Nice work. As a brief memorable message you’ve made a great point, accessible for your audience.

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