Getting exposure for a brand by building awareness with the target market is often one of the top goals of a marketing communication plan.
But what about when things go wrong and your brand gets exposure you haven’t expected?
Take a look at these top tips for handling a PR crisis so you can be prepared when the unexpected happens.
Your first instinct may not be the right one. Proper planning can help reduce damage. Special thanks to NewsExposure for the use of their infographic.