Renaming a company, product or service is extremely important to creating a brand or marketing. It can be more difficult than it looks on face value. Expensive, yes. But sometimes very necessary. After you’ve brainstormed the lists of names, here
Naming a new product is challenging. Consider: Pronounciation Meaning – both connotative (what the name conjures up in your mind!) & denotative (what the dictionary says it means) The dot com you’ll use and is it available? Easy to spell??!
Over the past several weeks Martin Jelsema, at The Branding Blog, has offered a series of tips for naming a brand to use for a product, company or new category. Since my company just completed a similar project for a
Euphemisms — making uncomfortable subjects more appealing. Many times a marketer’s job is to put a favorable spin… or at least a neutral spin… on some nasty realities. Case in point: diseases. Thanks to TMBrandingCap.com for the info on the