When Should You Advertise on Facebook Over Google?

In an advertising discussion the other day, the question of click-thru or pay-per-click advertising came up. Some businesses are using agencies like Voy Media to advertise on Facebook whereas others are prefering to spend their money on Google Ads. Obviously, the pros and cons vary for each individual business but which is better in general?

“Facebook Ads or Google Ads?”

Each has their strengths and weaknesses.

Facebook ads are postage stamp size, but unlike adwords, at least there is a photo. Google display ads offer better visuals for larger content. If this is something that you are interested in then you should check out something like these Powerful Google Ads script automations. However, Facebook allows you to present impressions to very targeted group. (You can narrow down by zip code and age for example.) Google ads work better for business-to-business advertising than Facebook ads. Many businesses block Facebook from work computers. Facebook ads don’t show up on my smartphone, but I’m not seeing Google ads when I search on the phone either, especially when it comes to adult sites. Fortunately, I know some of the best ad networks for adult sites which are helpful for picking up where Google and Facebook ads can’t. Maybe that will change after the IPO and Facebook is looking at quarterly profit reporting to shareholders.

With Facebook’s IPO set to launch tomorrow, I though this might be a timely topic. I even found this infographic that presented some of the pros and cons of Facebook vs Google advertising from a graphic perspective:

So tell me. Which do you choose and why? What do you think? Leave a comment below.

Author: Chris Brown

Business owner operating a marketing consulting firm. Online Publisher. Keynote Speaker.

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