Serious questions are piling up about the value of Facebook video ads and the actual viewing time. How long do people watch them? Do they click on them at all? Has Facebook been miscalculating the time people watch? Would it
Tools for Making Marketing Tactics Easier
Apps and tools make things easier when you’re working on marketing tactics. Here are a few tools that I’ve used to make preparing marketing easier over the past few weeks. NOTES: I like to dictate into “notes” on my phone
Marketing with Instagram – A Podcast Interview with Instagram Expert Jeremy McGilvrey
Keeping up with all the changes and nuances of social media can be difficult. Many marketing professionals are still wondering if they should even bother with trying to market their using Instagram. “How does it make sense from an ROI
Instagram Launches a New Logo
Instagram announced a new logo recently. I’m wondering where all marketers will be scrambling to make the adjustments. Is it shown on any of your printed material? (Hope not!) Do you use a list of social media icons linked to
How to Create a Social Media Header for your Business
Four Tools for Creating Your Social Media Header Many of the main social media sites not only have business page profiles, they also have headers. In Facebook, it’s called a cover photo. Twitter and LinkedIn both call it a header.