I often talk about using public relations tactics to build your brand and market your products.
[pullquote]Bloggers are their own editor, advertising manager, writer…[/pullquote]If you’re using PR to approach bloggers, it’s important to realize that you’ll need to approach them differently than traditional media.
This morning, while reading 10 Questions to Ask Before Hiring a Digital PR Consultant, I realized something that I knew, but hadn’t realized the significance of before.
9. Do you treat bloggers like media, or do you approach blogger relations differently than traditional media outreach? Explain your approach. (Note: Bloggers answer to their community, while journalists answer to editors, so you can’t lump them together. If a firm preaching “integrated communication” treats them the same, it’s a major cause for concern.)
In some ways this could make bloggers more responsible… or less, depending upon their readership.
Bloggers are their own editor, publisher, advertising manager, writer and circulation/subscription manager. Some are better at a few tasks and have trouble with others.
My position is kind of interesting in that I am a marketing profession who also recieves about 6 or 7 pitches a day for press releases, product reviews, and advertising requests. It’s helped me to see both sides of the coin.
If you are a blogger, how do you like to be approached?
If you are a marketer, what do you do differently when approaching bloggers instead of tradtional media?