I am finding more and more marketing experts on line and then connecting further through Twitter and LinkedIn. Although these two tips came from different sources, both of these authors are keyed into this new media.
Scott Testa: a marketing professor in the Philadelphia area is looking for a company to use for his class to create [...]
Most business professionals have a working knowlege of marketing, but some are less sure about the ins & outs of branding.
I was lucky enough to learn the branding world during my 14 years in the toy industry by working on brands like G.I.Joe, Transformers, Playskool and Little Tikes. I even created the first [...]
Here’s a treasure of resources and tools for marketing and branding professionals who are trying to learn and use new techniques.
Compiled by Scott Howard this list of TOP 250 BLOG POSTS ON MARKETING is categorized into several areas: General branding/marketing, digital marketing, social media, blogging (general), blogging copywriting, PR, creative/design, customers/customer insight, SEO/Search/pay-per-click. UPDATE: Actually [...]
Here are two new technologies that I just learned about this morning thanks to comments from readers to this week’s posts and three “old” technologies that I’m reminded about from an email. All 5 of these tools can help you market your products, services and brand:
Pheedo RSS Advertising using Pheedo. I always thought of [...]
Using specific tools in sports marketing and personal fitness: Extremely motivational and competent, her story is really inspirational.
I found 8 ways that I use social media in my branding and marketing business:
To find where one of my past business buddies went to work, double check a spelling of a name for a potential new client and see who else they may know that I know - LinkedIn
To learn how to install Lame with Audacity (convert [...]
The Akron Bloggers Community got together yesterday at the Arabica Coffee Shop in Stow Ohio to swap marketing tips and catch up with new events in our blogs and businesses.
Just a few of the highlights:
Stephen Hopson will be the closing Keynote Speaker the National Tractor Association Meeting next month. UPDATED 7/1/08: Stephen’s Keynote speech is [...]
businessweek
Originally uploaded by cmcbrown
This week BusinessWeek magazine Beyond Blogs focuses on an update from their cover story in 2005.
Our 2005 Cover Story, “Blogs Will Change Your Business,” is still widely read online and off. But frankly, we underestimated the vast universe of social media and the ever-widening implicaitons for business. An update.
So what does this mean [...]
Just this past week two different people have asked me: How do I get started blogging? Do you have any resources to share? If marketing has moved into the Web 2.0, how do I establish the conversation? What’s the best way to brand my company on the internet with a blog?
I am happy to share [...]
Perhaps your business celebrates an anniversary this year? An online searchable timeline could be just the thing to spice up your celebration!
You may want to try www.dipity.com to create the timeline. Here’s my attempt to document the growth of Branding & Marketing from a blogspot entry, through different milestones, up to today’s post.
Thanks to Seth’s Blog [...]
One speaker whose thoughts really stood out to me at SOBCon ‘08 Masterminds & Models Saturday session was Brian Clark of Copyblogger.com. Some of my notes:
“People ignore advertising, but look for content.”
“The word blog will fade into the background”
I don’t consider myself “a journalist, I’m an entrepreneur and marketer”
It’s about the right product/service, to the right audience with [...]
I was at SOBCon ‘08 in Chicago this weekend and have met some amazing people!
Decided I couldn’t avoid Twitter anymore. I’m at http://twitter.com/cmcbrown
The session Saturday was so packed full of ideas that inspired me and lightbulb moments that my brain was numb by the close of the session.
Here are highlights from Chris Garrett from Chrisg.com
Chris [...]
SOB Con ‘08 at the Orb!
Originally uploaded by cmcbrown
SOB Con ‘08 at the Orb on Friday May 2nd before the boat ride.
(Back left to right) Stephen Smith, Erik Potter, Susan Quandt, Tim Johnson
(front left to right) Chris Brown, Stephen Hopson, Phil Gerbyshak
Although the weather looks nasty for the boat ride tomorrow in Chicago, I’m really looking forward to reuniting with the Successful and Outstanding Bloggers at the SOBCon ‘08 event.
A shout out to all the SOB Con’08 attendees:
Cliff Atkinson
Shashi Bellamkonda
JJ Betts
Chris Brown
Chris Brogan
Harry Brooks
Anita Bruzzese
Dave Bullock
Mark Carter
Brian Clark
Tom Clifford
Valerie Combs
Chris Cree
Lisa Cree
Thomas [...]
Maybe this seems so obvious. The goal of your marketing should be increase sales. Or the goal should be to build awareness. Or the goal should be to define the brand. Or the goal should be to find the RIGHT end user. Or help the right end user find you. Or make it easy for [...]
