Here’s a riddle. When is the minority, the majority? I’ve written about the boomers as the huge demographic impacting the US consumer spending. For many years, the focus of many consumer marketers was on the baby boomer generation. Don’t get
Google is going thru a branding and rebranding of sorts with the formation of a new holding company called Alphabet. Read all about it at ABC.xyc Interesting name and logo, right? We liked the name Alphabet because it means a
Although this was written for creating a strong brand name for a new drug, the premise is true for any new great brand name: A great drug name needs to be memorable. It needs to be easy to say. It
How important is it that people know about your city, county or state? Test yourself on your ability to name the 50 states here. I think you’ll agree that the scores make it apparent which ones invest in branding and
It’s been said that it is much harder to rebrand and change the positioning in someone’s mind, than it is to start from scratch with a new brand. It’s expensive to say the least. All the packaging, product and collaterial.