Branding and Marketing professionals know that it’s important to understand color when selecting the right package, logo or to position for your brand. You’ll want to know the feelings and meanings of colors when you are marketing your product, developing
3 Ways to Use Your Story to Build Awareness
The other day I talked about tracking the results of your press release. Obviously, before you can track a story of yours, you have to get the story in the media. Does your company have a story? This helps to
Tracking the Results of a Press Release
The basic tool in a Public Relations campaign is the press release. Getting the word out and building awareness, right!?! With all the methods and means of distribution and tracking available to marketing and branding professionals, time and effectiveness can
Measuring Social Media’s Impact on the Bottom Line
Do you struggle to determine the impact of Social Media? You’re not alone! Many business professionals feel that they need a social media presence, but really are not sure how to figure out what to budget toward it, or measure
Taking Stock of Your Marketing Calendar
We are almost halfway through 2018. Are you on track with your marketing calendar? Marketing activities should have been set up to support your sales goals. What worked during the first half? What didn’t? If you haven’t done your measurement