In talking with a business owner the other day, the question came up: “What’s the difference between branding and marketing?” In my opinion the two concepts are intertwined and dependent on each other. Branding and marketing are very connected. It’s
So much of marketing activity is focused on creative. Making the “perfect” headline. Shooting the “perfect” photo. Revising the layout until it is “perfect” and rewriting copy until it is “perfect.” What if I told you there is NO PERFECT.
Are you doing what is needed to complete the sales cycle? Has your company captured the steps of your sales cycle like a bread crumb trail that is easy to follow? Do your employees understand every step from inquiry to
Keeping up with all the changes and nuances of social media can be difficult. Many marketing professionals are still wondering if they should even bother with trying to market their using Instagram. “How does it make sense from an ROI
The people at MDG Advertising made a really great infographic that I have to share with you. If your target market is the MOM market, you may already know all these statistics. Perhaps you don’t think that you are marketing