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Marketing

Using Color to Position Your Brand

Branding and Marketing professionals know that it’s important to understand color when selecting the right package, logo or to position for your brand. You’ll want to know the feelings and meanings of colors when you are marketing your product, developing

Chris Brown Monday, November 19, 2018Monday, November 19, 2018 Brand, Branding, Marketing, Rebranding Read more

3 Ways to Use Your Story to Build Awareness

The other day I talked about tracking the results of your press release. Obviously, before you can track a story of yours, you have to get the story in the media. Does your company have a story? This helps to

Chris Brown Tuesday, September 25, 2018Thursday, September 20, 2018 Brand, Marketing Read more

Tracking the Results of a Press Release

The basic tool in a Public Relations campaign is the press release. Getting the word out and building awareness, right!?! With all the methods and means of distribution and tracking available to marketing and branding professionals, time and effectiveness can

Chris Brown Thursday, September 20, 2018 Marketing, Viral Marketing Read more

Measuring Social Media’s Impact on the Bottom Line

Do you struggle to determine the impact of Social Media? You’re not alone! Many business professionals feel that they need a social media presence, but really are not sure how to figure out what to budget toward it, or measure

Chris Brown Wednesday, August 22, 2018 Marketing Read more

Taking Stock of Your Marketing Calendar

We are almost halfway through 2018. Are you on track with your marketing calendar? Marketing activities should have been set up to support your sales goals. What worked during the first half? What didn’t? If you haven’t done your measurement

Chris Brown Monday, June 25, 2018Monday, June 25, 2018 Marketing, marketing plan, strategy Read more
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