As a marketing professional who has attended more than her share of trade shows, I’ve seen a big trend at various industry trade shows and conventions: it’s the growing trend of retractable banners replacing those big booths at trade shows.
There are a lot of things to like about retractable banners… in fact, it seems like a no-brainer:
Easy [...]
One of the biggest trade show trends I’ve noticed this year is the use of vertical retractable banners.
You know the kind that you sling over your shoulder like those fold up soccer chairs and then assemble in less than 30 seconds. They are like an upside down window shade or movie projector [...]
Earlier this week, I noticed a trend that has been growing for trade show booths at small exhibiting situations.
It’s those pop up banners. Only one of about 15 exhibitors had the traditional 10 foot booth with the full color graphics, expandable metal frame and carpeted end panels. Instead they all seemed to have those 8 [...]
