Marketing Green and Sustainability: Treading Carefully!

Do you remember when food got lighter? Lite. Fat-Free. Fewer Carbs. It seemed like everywhere you turned there were alternatives that were better than the other stuff that had too much butter or cream or shortening. When you read the labels, things got confusing. Something that was supposed to be very healthy [...]

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“Entrepreneurs for Sustainability” Helps Make Connections

The Northeast Ohio organization called “Entrepreneurs for Sustainability” is a group dedicated to connecting people, planet & prosperity. E4S helps connect people who want to start a business to people who have tools for starting the business and sustaining the business. (Watch the video, they explain it better!)
I’ve been to a couple of [...]

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Match Your Product to an Event and Location

Baltimore engagement spot Originally uploaded by cmcbrown
When I was in Baltimore a couple of weeks ago, I noticed this “engagement spot” and thought that it is a clever way to tie an event and a brand to a popular place. Smyth Jewelers uses a tourist [...]

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Interview with Entrepreneur Vicki Flaugher

Smart Woman Guide’s author and publisher Vicki Flaugher was gracious enough to be interviewed about becoming an entrepreneur.
Download and listen to this 10 minute podcast to hear her thoughts, ideas and words of advice.
Interview Audio:  Smart Woman Guides — Vicki Flaugher discusses entrepreneurship, business marketing, and getting started in business.

Dedicated to exploring branding and marketing [...]

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