Considering a Website Makeover for 2009? If a website redesign is part of your 2009 marketing and branding program, before you begin updating and rebranding your website, here are some things you may want to consider:
Navigation: Making it easy for the reader to find what they are looking for. Not everyone thinks the same way and not [...]
I visited a website of a business this morning that has some old information on it:
the old address from before they moved
an email address and photo of an employee that is long gone
and event information from a date passed but written like it will be a future event
Perhaps you have encountered the same situation. What’s [...]
Sandy Donaldson at the Donaldson Resources blog offers 3 telling clues for you to investigate that will tell you if you need to update your website:
Bounce Rate
Take a close look at the bounce rate (how many one page visitors) - if it’s greater than 30% then you may be driving the wrong audience to your [...]
Do your customers see what you see? Probably not. Unless your monitor is set to the same resolution and you use the same browser.
When you review your online marketing materials, what browser do you use? If you’re like my company’s customers, you’re probably on IE 6.0 or maybe 7.0.
What about screen resolution? Again if you [...]
Sometimes a business professional will come to me and ask if we “do websites”… and if we do create websites, “how much?”
My answer is “Yes” and “It depends.”
To me it’s much more important to make sure the marketing strategy and marketing program aligns with the objectives of the sales department to support the overall company’s [...]
