Here are some powerful online marketing resources for do-it-yourself branding and marketing:
How to Get Free Publicity - a Squidoo lense by Joan Stewart, the Publicity Hound. She’s got tons of great ideas for anyone who’s trying to increase traffic and develop a publicity machine to build awareness.
I particularly like her new ideas on how to use […]
Yesterday was spent updating sales literature for a client. It was both easy and hard at the same time.
What made it easy was we have a format - logo, product category, name, markets served, benefits, photo, specs, contact information. It helps to support the branding for the company. A brand, even for a B-B focused […]
Sandy Donaldson at the Donaldson Resources blog offers 3 telling clues for you to investigate that will tell you if you need to update your website:
Bounce Rate
Take a close look at the bounce rate (how many one page visitors) - if it’s greater than 30% then you may be driving the wrong audience to your […]
Two questions that may change the focus of your 2008 marketing action plan:
Does your company invest in print advertising to get leads?
Is your Website outdated that makes it impossible to get strong search engine optimization or landing pages for adwords?
Many top executives have less of a problem approving $10,000 in print advertising because they think […]
Why is it that updating the company website always takes longer and is more complicated than it ever should be? Our company designs and updates websites for other companies. These always seem to go much smoother than the relaunch of our own website does.
Here’s my guess of the top 10 reasons why our company […]
