Save Your Marketing Budget by Skipping the Yellow Book Advertising

by Chris Brown on Monday, November 12, 2012

Yellow Book errors reinforce my decision to not use this advertising mediaAnother copy of the Yellow Book was left by my driveway this weekend. For years I have encouraged my clients to skip the phone book advertising. It just doesn’t make sense to pay the high fees when so many people use the internet to look up a category or even a phone number of a company they want to call.

But I couldn’t resist seeing if my company’s listing was still included in the white pages. It was. But had three errors:

  1. The name was incorrect – It should be Marketing Resources & Results
  2. The address was incorrect – We moved from Maple Drive seven years ago this month.
  3. The phone number was incorrect – The number listed is the fax number.

Other than that, I didn’t have any problems with it. (I’m being sarcastic.)

I contacted them several times a few years ago, but have given up.  If there are 3 mistakes just with my company’s information… I wonder how many mistakes are in the entire book.  Unfortunately, once these books are printed, the paper has been wasted and there is no way for the mistakes to be corrected.  Unlike on line directories, these directories take up space and seem to multiple.

Time to recycle.  Here’s a little fun video I made to express my displeasure… Click here if you’re reading in an RSS feed without the link.

{ 2 comments… read them below or add one }

kenc November 13, 2012 at 10:12 am

but of course all of that contact information is 100% correct on all the online resources, right??

Chris Brown November 13, 2012 at 1:18 pm

Ken -
You have a point there.

Maybe I’ve just had better luck with the online resources making corrections when asked.

Thanks for leaving a comment!
Chris

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