Another copy of the Yellow Book was left by my driveway this weekend. For years I have encouraged my clients to skip the phone book advertising. It just doesn’t make sense to pay the high fees when so many people use the internet to look up a category or even a phone number of a company they want to call.
But I couldn’t resist seeing if my company’s listing was still included in the white pages. It was. But had three errors:
The name was incorrect – It should be Marketing Resources & Results
The address was incorrect – We moved from Maple Drive seven years ago this month.
The phone number was incorrect – The number listed is the fax number.
Other than that, I didn’t have any problems with it. (I’m being sarcastic.)
I contacted them several times a few years ago, but have given up. If there are 3 mistakes just with my company’s information… I wonder how many mistakes are in the entire book. Unfortunately, once these books are printed, the paper has been wasted and there is no way for the mistakes to be corrected. Unlike on line directories, these directories take up space and seem to multiple.
Time to recycle. Here’s a little fun video I made to express my displeasure… Click here if you’re reading in an RSS feed without the link.
Community entrepreneurs from Northeast Ohio are invited to the seventh annual free entrepreneurship event at Kent State University. Hosted by the CEBI, the Center for Excellence and Business Innovation, the event features the founder of Priceline Jeff Hoffman and motivating leadership speaker Nobby Lewandosk among the many speakers and workshop sessions.
College and high school students are the focus of the first day of the event on Wednesday, but community entrepreneurs and college students who are interested in starting and growing a business are invited to participate in the programs.
Wondering how to do more marketing with your budget? Perhaps you may want to consider co-marketing. Two companies with the same target market and non-competing products can work together to promote their products and services.
Even if you are a business to business marketer, you can pick up some tips from the business to consumer marketing category where the budgets are much higher. Here are a few examples:
Friskies Cat Food and Puss n Boots Movie A recent commerical with animation from the Puss n Boots movie with a live action cat advertises Friskies cat food in a light-hearted commercial that draws in the “awwwww, isn’t that cute” factor.
What other co marketing programs have you noticed? What company offers a product to the same target market as yours but is not a direct competitor? Could you both benefit from a tie in marketing program? They only work when it is “win-win.” Leave your comment below. Thanks!
A new option is available for branding your products and services. Instead of the 22 traditional endings to a domain address like .com, .net or .org, there will now be an option of selecting .ANYTHING for your product or service!
Anything — for instance .BMW or .McDonalds or .Nike.