Multi-tasking often means mistakes!
Many companies do their own social media marketing and don’t outsource to a marketing firm. There’s nothing wrong with that. In fact, doing your own marketing in house is much more authentic.
But if you’re adding social media marketing ON TOP of your other tasks, it’s like driving and texting. A dangerous combination.
Case in point, the La La Land / Moonlight Best Picture Award situation at the Oscars the other night. Now it looks like tweeting distracted the person who was supposed to be handing the envelopes to the emcees.
How could this have been avoided? Bring someone else to do the live tweeting when you have an important job to do.