Marketing with Instagram – A Podcast Interview with Instagram Expert Jeremy McGilvrey

Keeping up with all the changes and nuances of social media can be difficult. Many marketing professionals are still wondering if they should even bother with trying to market their using Instagram. “How does it make sense from an ROI standpoint,” is a common question. There are some industries that can really benefit from making use of it, such as those who use instagram for real estate to show off the luxury of a new build, or for those who work in the events industry sending Instagram shots during their latest shows. With a little imagination, a lot is possible and there is always a solution. Some people may put off the idea of using Instagram, as they may think that people aren’t interested in what they have to share. This isn’t the case. There is an audience out there for pretty much everything. Even if it comes to the point where a company may decide to buy followers, or even look on sites such as to run their profile for them and in return, boost their social following! This could be a step in the right direction when it comes to using this platform to its advantage. Over time, there will be things that people who use Instagram will learn. For example, the only place you can put an Instagram link is in the bio, but you can only put a singular link in it. However, there is an answer… a micro webpage that contains all your links. This is what websites like link tree and other similar sites can do for you. Before using link tree, you should probably read a review on suevu first.

I recently talked with Jeremy McGilvrey, Instagram expert and author of Instagram Secrets: the underground playbook for growing your following fast, driving massive traffic and generating predictable profits. His book will soon be released.
We talked about the “shout out process” on Instagram, strategies for selecting keywords and how to approach influencers about their promotions. He suggests using a free app called KIK and explained why Instagram is better than Facebook for reaching your target audience. At the end of the day, influencers are hugely powerful and create an extremely valuable platform for product placement, thanks to their reems of loyal followers, so until the hay day of social media comes to an end it will always be a great marketing tool. If you click here you can see an example of an influencer agency that works entirely on this premise with great success.

This is one of the first Branding and Marketing podcasts and it’s only about 20 minutes. Click on the embedded media to list to our conversation.

His book is 21 chapters and talks about how to structure your page, how to connect, what to name your Instagram page, how to structure your page, how to turn your followers into dollars, how to follow up and sell products and services.

Author: Chris Brown

Business owner operating a marketing consulting firm. Online Publisher. Keynote Speaker.