SSL Secure Sockets Layer – If you don’t know what I’m talking about, you probably don’t have it. But now you need it.
It never used to be a big deal, unless you were actually selling something from your website. I’m talking about the “S” in HTTPS:// or the “Secure” in the Hyper Text Transfer Protocol Secure.
In August 2014 Google announced the addition of https:// as a “ranking signal” but it really seems to have come into play now. Even as recently as March 2016 Wired magazine said that: Most top Websites Don’t Use SSL
But now it is a big deal. Try using an S in your http:// so it reads https://www.yourdomain.com (and substitute your company’s domain where the words yourdomain appear.
Can’t find the site?
SSL Secure Sockets Layer
It’s because you need to add an SSL certificate to your domain. SSL stands for “Secure Sockets Layer”. More explanation here: https://moz.com/blog/https-tops-30-how-google-is-winning-the-long-war
Looks like it’s time to buy some SSL certificates. Chrome, Firefox and Edge will block your site if searched using the HTTPS:// in the browser. It will be important for the marketing credibility of your website.