Studies* show that increasing marketing and advertising during economic times of uncertainty grows market share and sustains the growth after the economy improves.
As the recession is ending, have you put market share growth on your list of objectives for the 2nd half of 2009 and into 2010?
Advertising During Times Of Economic Uncertainty
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*studies mentioned in this slideshare.net presentation: B2B, Yankelovich/Harris Study, Penn. State U., McGraw-Hill, American Business Press, Buchen Advertising
How do you plan to stay top of mind with your potential customers?
Related article:
Huffington Post writer Paul David Walker: How to Take Market Share Now
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