What’s the difference in commercials on TV and video communication on the internet?

Take a look at Corning’s “A Day Made of Glass” to get a look at their vision for the future with specialty glass at the heart of it.

With only 5 minutes of video, Corning positions themselves as the glass of the future. The cost to put a commerical like this on TV would be prohibitive, but it’s perfect on YouTube.

Click here. Over 15 million views in just 9 months. Their positioning: innovative, clean, functional, integrated.

Hat tip to my friend, the owner of pizzaBOGO, who sent me the link to this video.

Does this give you an idea of how you could show your products in action? Do you see how distribution on YouTube makes it easier to view by your audience?

How are you using YouTube to position your product, service or business? Leave your comments below.

YouTube Video Helps Position Corning as the Glass of the Future

2 thoughts on “YouTube Video Helps Position Corning as the Glass of the Future

  • Saturday, October 15, 2011 at 9:10 am

    Good one Chris. This video is a combination of what is going to happen in the future, and how Corning will play a huge role in our future. It captures our attention in two ways.


  • Friday, October 28, 2011 at 4:48 am

    Youtube is a perfect place to promote products and services. However, it is not a secret that numerous videos are useless and instead of promoting a brand is doing the opposite. This is a captivating and engaging promotional video. Two thumbs up to corning.

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