Take a look at Corning’s “A Day Made of Glass” to get a look at their vision for the future with specialty glass at the heart of it.
With only 5 minutes of video, Corning positions themselves as the glass of the future. The cost to put a commerical like this on TV would be prohibitive, but it’s perfect on YouTube.
Click here. Over 15 million views in just 9 months. Their positioning: innovative, clean, functional, integrated.
Hat tip to my friend, the owner of pizzaBOGO, who sent me the link to this video.
Does this give you an idea of how you could show your products in action? Do you see how distribution on YouTube makes it easier to view by your audience?
How are you using YouTube to position your product, service or business? Leave your comments below.