Walked around Chicago and got to know some of my fellow SOB Con ‘08 bloggers this afternoon. Great conversations with new friends & renewing friendships:
It’s been very motivational and inspirational. Makes me want to write (more!) to listen (more!) and learn (even more!!)
And the conference doesn’t even start for 2 more hours… this was just […]
New cars have it. New clothes usually do. New haircuts, sometimes. I’m sure you’ve noticed that some people get a new wardrobe every season, or at least every few years. (Maybe you’re one of them!) Others buy classic clothing that span many seasons. But almost everyone would agree that as time goes on and the […]
If you knew that one element of your marketing program would have this impact on your marketing and sales results, wouldn’t you pay plenty of attention to it?
________increases brand recognition by up to 80 percent.
_______ improves readership as much as 40 percent.
_______ accelerates learning from 55 to 78 percent.
_______ increases comprehension by 73 percent.
_______ ads are […]
The Yellow Pages have become dinosaurs. Just look at the pile of them that sit by the back door of my office building. They’ve been sitting there for 2 months and no one in any of the businesses has even bothered to pick up their office copy.
More and more consumer and business buyers alike search […]
Simple marketing tag lines/headlines stay with us. The longer and more complicated the message, the more difficult it is to communicate. I believe the longer they are, the less effective.
Some examples:
Got Milk?
Just do it.
The Real Thing.
Where’s the Beef?
Of course each of these tag lines had massive multi million dollar campaigns hammering them home. But there […]
