A new baby. A wedding. A new house. A college graduation.
The new budget/line of credit. A new CEO. A technology breakthrough. A relocation.
In both the consumer market and the B-B market, change equals opportunity. Many purchases, happen in anticipation of the change and many more happen just after the change.
Although change can be uncomfortable for […]
When you’re developing your marketing program, is all of it focused toward obtaining new business?
According to Ralph Zuponcic, owner of Accel Sales Partners, most business has three types of sales for their company:
A common mistake that companies make is considering all sales situations equal. There are three types of sales for almost any company. […]
Of the 4 P’s of marketing (product, price, place & promotion), I usually spend the most time on promotion, but today want to share some of the “price” insights and techniques of Ralph Zuponcic of Price Point Partners.
Ralph and I have worked on several projects together and I’ve come to gain respect for his […]
When a client asks me how branding can influence sales… or sales influence branding, I think about the goals:
1) the goal for branding is to become identified and stand for something.
2) the goal for sales is to exchange the product/service for money.
Where branding helps sales is at the intermediate steps of marketing and leading up […]
It’s been a while since I’ve featured one of our clients here in the Branding & Marketing Blog, so it’s time to make that happen. Accel Sales Partners is an outsourced sales and marketing firm that assumes your sales and marketing activities in whole or in part.
What sets this Sales Consultancy firm apart from […]
