Yesterday was spent updating sales literature for a client. It was both easy and hard at the same time.
What made it easy was we have a format - logo, product category, name, markets served, benefits, photo, specs, contact information. It helps to support the branding for the company. A brand, even for a B-B focused […]
This morning in Akron, I had the pleasure to hear a presentation by Larry Farrell the Guru of Entrepreneurship. He has a long list of accolades but the one that caught my attention is that he has one of the top 10 bestselling books in China this year: Getting Entrepreneurial.
His talk really hit home for me. As […]
Are you writing and marketing your book?
Those who haven’t written a book often think that the writing is the hard part. Those who have written a book know that the work just begins when the book is finally published.
Authors: take heed of the launch strategy of Tammy Lenski. Tammy really understands the power of connectedness and community in […]
Derrick Daye of the Branding Strategy Insider really hits the nail on the head in his post Of Brand Marketing and New Business Ventures . So often a new business has a manufacturing focus (what can we make) as opposed to a marketing focus (what do people want/need). Is it any wonder that the business […]
Of all the stages of a marketing program, the final reviewing phases can be some of the most frustrating, due to communication challenges.
This past week I was working with a company outside of Boston on a direct mail program we are executing for their marketing plan. Postcard series, mailing lists & sell sheets. This week […]
