Creating persuasive messages and distributing them in targeted media that your audience and market will respond to everything in marketing. If you are targeting a business to business customer, you are likely crafting a message for one of three generations.
In the early marketing courses in college, they teach the 4 P’s of marketing: Product, Price, Place, and Promotion. I believe that the 4 M’s in marketing plan are a better place to focus. Market – who your target customer
Have you been keeping up with your 2015 marketing program? Perhaps your plan called for posting weekly in social media for your company and sending out a press release quarterly. Are you on track with the plan… or did it
Carolina Rogoll’s new book, Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands is a great resource for anyone seeking structured guidance on creating a brand plan. Rogoll presents a five-step practical guide on taking a business
For income, age, lifestyle and population density of any particular area, Zip Tapestry, a handy website tool, allows you to just type in a zip code and have quick demographic info at your finger tips. Could be great if you’re