Video Marketing Archives - Branding and Marketing

Using Audio-Video to Share Your Message on Facebook & YouTube

As a marketing professional, if you’re not using audio video to build your audience, share your message and communicate with your customers, you probably have considered it. There is a lot to learn as you work on building an audience

Digital favorites

Portraying Advertising, Marketing as the Bad Guys

I just watched the 4 minute Chipotle animation that launches their new marketing strategy. It was just posted about 2 months ago and has 7 million views. After a week, it had 4 million views. It’s about business competitors trying

Marketing and Branding can be a Thousand Little Things - But It Goes Beyond That!

Often when I talk about making a difference with your marketing, it’s focused on the BIG PICTURE. Going after the right target market. Finding a strong compelling message that repeatable and memorable. Using cost effective media that helps to influences

Grab Them in the First Five Seconds

The first five seconds rule has become the name of the game in advertising. Especially when people are watching videos and can skip the ad after 5 seconds. Too often I turn off the sound if it’s annoying or wait

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