Could Your Business Benefit from a Valentine’s Day Marketing Campaign Like This?

February 11, 2013

Ever used a holiday promotion for your business? Even a company that sells business to business can benefit from a creative campaign that is executed with sound criteria. Sarah Kicinski, Vice President of PostcardMania, shared information with me about her company’s Valentine’s Day campaign and how she helped her client’s with their marketing efforts. In […]

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What Small Business Owners Can Learn From the 2013 Super Bowl Ads – Podcast

February 7, 2013

On Monday I was interviewed on the Entrepreneur’s Club Radio Show. You can listen to the program on your computer: Kip Marlow’s Entrepreneurship Radio Show interview with Chris Brown on the Super Bowl ads and what it means for Small Biz. Kip and I talk about marketing and branding lessons that small business owners can […]

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I’ll be on the Entrepreneurs Club Radio Show Monday Feb 4, 2013 at 4 pm

February 4, 2013

I’ll be talking with Kip Marlow, host of the Entrepreneurs Club Radio Show about Branding today – Monday February 4 at 4:30 pm Eastern Standard Time.  The Entrepreneur Club Radio Show runs every Monday from 4-5 pm. You  can listen to the radio show over the internet on your computer by clicking on this link […]

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Baby Clydesdale Has My Vote for Best Commercial for 2013 Super Bowl 47

February 3, 2013

My favorite commercial is the Baby Clydesdale: It’s got heart strings, cuteness, just a little bit of branding and even some audience participation.  You can name the baby by tweeting #clydesdales names. Levi is the name I’m going to tweet them, in memory of Levi the Clydesdale in Portage County Ohio. He was the biggest […]

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What Key Points Business Owners Ought to Consider When Re-Naming and Re-Branding a Company

January 30, 2013

Renaming a company, product or service is extremely important to creating a brand or marketing. It can be more difficult than it looks on face value.  Expensive, yes.  But sometimes very necessary. After you’ve brainstormed the lists of names, here are some of the considerations when evaluating the name: Your customers, employees, and competitors Positioning […]

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Trade Show Marketing Checklist to Review your Trade Show Booth Now

January 25, 2013

Do you have your another trade show coming up in the next few months? Or is this year your very first attempt at a trade show? Whether you’re an experienced brand manager going to your 25th marketing trade show or a newbie going for the first time to your company’s industry show, pre-planning is the key to having […]

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Accepting Credit Cards with Your Cell Phone: Square versus the Triangle for Easy Merchant Accounts

January 23, 2013

Looks like Square is starting to cut into PayPal’s turf.  I wrote about taking credit cards with your cell phone using the Square a couple of years ago and now PayPal (owned by eBay) has launched the Triangle. Funny how they decided to name it something so similar! Trust is a big thing with this […]

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Twelve Points to Consider When You Choose a Marketing Consulting Services Firm

January 22, 2013

In 1997, there were 12,498 marketing consulting companies in the USA. By 2002, there were 18,892.  More than 50% increase… By 2007, the government census statistics show 23,895. Almost doubled in 10 years. Wonder what the most recent five years brought?  Did some of the marketing consuting companies disappear? Or did the US get more […]

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Research Potential Markets by Household Income in the USA quickly with this Visual Market Research Tool

January 6, 2013

Are you considering entering a new geographic market? Want to expand into another area but aren’t sure of the household income? This tool may help you with your market research. Rich Blocks Poor Blocks breaks up the United States by average household income (HHI) – one block at a time. It overlays HHI onto Google maps. Easy […]

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5 Tips for Branding and Marketing in the New Year for 2013

January 3, 2013

Are you ready for 2013? Do you have your marketing plan in place? Outlined your stair steps to sales for new clients to existing products or existing clients to new services? What are the tools and tactics you’re going to use? Are they the most effective – both in results and cost? Easy enough to […]

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Blue is the Marketing Color of the Year for 2013

December 18, 2012

During the Color Marketing Group’s conference this past fall, blue was announced as the color for 2013. The colors are proprietary to the group, so the photo that you see above is one that is okay to use, because it features the blue shade that was actually the color for 2009. You see, the RIGHT […]

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University of California Rebrands with Attitude

December 11, 2012

The University of California has relaunched its brand with with a huge change to it’s logo. Watch this launch video to see the quick version.  RSS readers click here for the link. Click here for Logo Design Love’s take on it. Although they’ve developed a complete brand style guide, if I needed to develop a […]

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Pinterest is Predicted to Drive more Business than Facebook

December 6, 2012

If you have been using Pinterest as a marketing website, you may be on to something. At least as compared to marketing with Facebook. How are you using Pinterest to promote your products or services? For service professionals, I see an opportunity to promote workshops, seminars and programs on pinterest. Selling a product? For those […]

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Market Research is Necessary to Measure what a Community Needs

December 3, 2012

Before you launch a new product or service, have you conducted the research necessary to make sure that what your plan addresses is actually needed?  In some industries, it is required that an organization does a needs assessment for the community. For example, as part of the Affordable Care Act, all non-profit hospitals are required […]

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Reap the Benefits from Direct Marketing

November 21, 2012

Are you’re considering the idea of direct marketing to reach the right customers?  While direct mail marketing is considered a traditional type of marketing, direct marketing doesn’t have to be the post office mail distribution. Direct Marketing provide benefits because it is a very targeted approach.  You’re reaching out to potential customers and clients who […]

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Communication is Critical at All Stages of Marketing

November 16, 2012

Even before going to market many companies are trying to get some funding in order to create their dream.  Communicating the value proposition with the angels and the venture capital group is critical to getting the funds needed to do the launch. Yesterday I attended an entrepreneurship pitch for Archangels (they do four a year) […]

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New Pizza Product Introduction Success Uses a Variety of Non Traditional Marketing Tools

November 14, 2012

A few weeks ago, I met Greg Getzinger when I was talking with a group of about 35 entrepreneurs as part of a business speaker series to help new business owners learn more about branding and marketing their business.  Greg is the owner of Portion Padl, a new product that helps people cut a pizza […]

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Save Your Marketing Budget by Skipping the Yellow Book Advertising

November 12, 2012

Another copy of the Yellow Book was left by my driveway this weekend. For years I have encouraged my clients to skip the phone book advertising. It just doesn’t make sense to pay the high fees when so many people use the internet to look up a category or even a phone number of a […]

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Has Election 2012 Affected Your Company’s Marketing?

November 5, 2012

Election Fever Has Bumped All The Regular Ads Off The Hemisphere Here in Northeast Ohio. Northeast Ohio, also known right now as the election swing location in the nation,  is so full of PR, news and ads about tomorrow’s election, that I’ve holding back some of my client’s press releases until after the election results are in. And […]

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Directing a Logo Refresh? Check Out the Updated Logos for Fast Food Marketers

October 20, 2012

Both Arby’s logo and Wendy’s logo have had a recent update. I’m interested in this because we are in the midst of helping one of our clients move from the logo they’ve had for years to update and refresh their logo into a rebranded version of their company. While  we’ve driven the rebranding of several small businesses, I […]

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Introducing the Branding Expert at the ATHENA International Leadership Summit

October 15, 2012

Last night was an awesome board of directors meeting for ATHENA International.  You know, the kind of meeting where you feel like the future of an organization is really coming to the tipping point? It’s like one of those wonderful books you read where you can’t wait to get to the next chapter. I’m in […]

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The Magic of Entrepreneurship – Great Resources for Starting and Running Your Business

October 3, 2012

Plan to attend the 7th Entrepreneurship Extravaganza at Kent State University on October 25 Community entrepreneurs from Northeast Ohio are invited to the seventh annual free entrepreneurship event at Kent State University. Hosted by the CEBI, the Center for Excellence and Business Innovation, the event features the founder of Priceline Jeff Hoffman and motivating leadership […]

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Improve Your Marketing Results – A/B Case Study Results

October 2, 2012

Ever wonder which version of a website landing page or an email subject headline would deliver better results? If so, you might be interested in checking out this library of “A/B and Multivariate testing” case study results. They have almost 300 case studies of real life examples. You can sign up for a 90 day […]

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Marketing Trend: 45% of American Adults Own Smartphones

September 28, 2012

It’s hard for me to believe that 45% of American adults own a smartphone as reported in a recent study on smartphones by the Pew Research Center. Seems like desk tops are quickly becoming a thing of the past. Over coffee this morning, one of my friends mentioned how she purchased a book from an […]

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Enter the Business JumpStart Contest to Win Free Agency Services

September 27, 2012

I received an email today with a request to tell my readers about a unique, new campaign launch that offers an emerging business the opportunity to win a business JumpStart with $100,000 in agency services from Blue Collar Interactive. I skip over most of the requests I receive for pushing out information to readers, but […]

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