Content Chemistry – Great Content for Marketing and Branding Professionals

May 2, 2013

Andy Crestodina, Strategic Dirctor of Orbit Media Studios,has created a terrific resource for branding and marketing professionals who are looking for a way to blend SEO, Email and Social tactics to attract visitors to a website and convert those visitors into leads and customers. Andy shares the most important and effective lessons he’s learned about […]

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Turn Your Blog into a Stronger Marketing Tool to Attract More Traffic

April 18, 2013

Most marketing professionals know that blogs are one of the strongest marketing tools to come along in the last 10 years. If you’ve started a blog for your company, but found you ran out of steam, you might this downloadable PDF. It can become an important tool for you to plan, implement and monitor your […]

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Branding the United States — One City, County, or State at a Time

April 11, 2013

Creating a brand takes time and talent. Beyond the initial surveys and strategies, creative talent develops a look, feel and attitude. Media and “social” take hold to “message” the new brand out to the target audience. It all feels a little manipulative. Okay, a lot manipulative. How many states can be the most _____? All […]

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Hotels.com Re-Aligns Brand in US and Around the World

April 2, 2013

Anyone who has ever tried to brand a product or service for international markets knows there are many challenges. Language. Culture. Color meanings. And product life cycle. Wake-up Call for Brand Identity outlines several of these challenges that Hotels.com faced when they separated the brand in the USA and all other markets… and then reunited […]

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End of the RSS Google Reader for Subscribers July 1, 2013

March 15, 2013

Chances are you’re reading this from your Google reader if you subscribe to this blog.  Google announced that they will discontinue the Google reader service on July 1.   Over the next few months, you’ll be able to make a switch by taking out your RSS subscriptions from the reader, saving them to your computer and […]

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The Best New Product Concepts Are Born from Problems

March 14, 2013

Take one problem. Add some ideas. Talk to a few people who know how to get things done.  Take a risk. It’s the beginning of a recipe for a great concept for  new products and services. I recently was one of the judges for a business concept competition at Kent State University where nine teams […]

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New Technologies Improve Marketing Products and Services

March 5, 2013

This past week I was impressed with two new technologies that makes marketing a new product or service better. 3-D Printing: This 3-D printing looks like it is going to change a lot of things. Shipping is less than $7 and anyone can become a product designer by uploading their drawing. Very affordable one off […]

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Is Marketing and Branding Responsible for Obesity in America?

February 26, 2013

As a marketer, at first I was upset, but now I feel there is a huge marketing opportunity. When marketers hang their heads in shame – it’s an opportunity for NPD – new product development! After reading The Extraordinary Science of Addictive Junk Foods called to my attention by Dr. Barbara Berkley,  I realize there […]

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Are You Getting the Best Bang for Your Buck with Your Marketing Dollar?

February 22, 2013

What’s the best way to spend the marketing dollar to get more customers? Isn’t that the fundamental question in marketing? Supporting sales is what marketing is all about. “Follow the money” is a good strategy for figuring out where to place your marketing. I was particularly struck by the way this was illustrated in the […]

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Could Your Business Benefit from a Valentine’s Day Marketing Campaign Like This?

February 11, 2013

Ever used a holiday promotion for your business? Even a company that sells business to business can benefit from a creative campaign that is executed with sound criteria. Sarah Kicinski, Vice President of PostcardMania, shared information with me about her company’s Valentine’s Day campaign and how she helped her client’s with their marketing efforts. In […]

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What Small Business Owners Can Learn From the 2013 Super Bowl Ads – Podcast

February 7, 2013

On Monday I was interviewed on the Entrepreneur’s Club Radio Show. You can listen to the program on your computer: Kip Marlow’s Entrepreneurship Radio Show interview with Chris Brown on the Super Bowl ads and what it means for Small Biz. Kip and I talk about marketing and branding lessons that small business owners can […]

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I’ll be on the Entrepreneurs Club Radio Show Monday Feb 4, 2013 at 4 pm

February 4, 2013

I’ll be talking with Kip Marlow, host of the Entrepreneurs Club Radio Show about Branding today – Monday February 4 at 4:30 pm Eastern Standard Time.  The Entrepreneur Club Radio Show runs every Monday from 4-5 pm. You  can listen to the radio show over the internet on your computer by clicking on this link […]

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Baby Clydesdale Has My Vote for Best Commercial for 2013 Super Bowl 47

February 3, 2013

My favorite commercial is the Baby Clydesdale: It’s got heart strings, cuteness, just a little bit of branding and even some audience participation.  You can name the baby by tweeting #clydesdales names. Levi is the name I’m going to tweet them, in memory of Levi the Clydesdale in Portage County Ohio. He was the biggest […]

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What Key Points Business Owners Ought to Consider When Re-Naming and Re-Branding a Company

January 30, 2013

Renaming a company, product or service is extremely important to creating a brand or marketing. It can be more difficult than it looks on face value.  Expensive, yes.  But sometimes very necessary. After you’ve brainstormed the lists of names, here are some of the considerations when evaluating the name: Your customers, employees, and competitors Positioning […]

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Trade Show Marketing Checklist to Review your Trade Show Booth Now

January 25, 2013

Do you have your another trade show coming up in the next few months? Or is this year your very first attempt at a trade show? Whether you’re an experienced brand manager going to your 25th marketing trade show or a newbie going for the first time to your company’s industry show, pre-planning is the key to having […]

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Accepting Credit Cards with Your Cell Phone: Square versus the Triangle for Easy Merchant Accounts

January 23, 2013

Looks like Square is starting to cut into PayPal’s turf.  I wrote about taking credit cards with your cell phone using the Square a couple of years ago and now PayPal (owned by eBay) has launched the Triangle. Funny how they decided to name it something so similar! Trust is a big thing with this […]

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Twelve Points to Consider When You Choose a Marketing Consulting Services Firm

January 22, 2013

In 1997, there were 12,498 marketing consulting companies in the USA. By 2002, there were 18,892.  More than 50% increase… By 2007, the government census statistics show 23,895. Almost doubled in 10 years. Wonder what the most recent five years brought?  Did some of the marketing consuting companies disappear? Or did the US get more […]

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Research Potential Markets by Household Income in the USA quickly with this Visual Market Research Tool

January 6, 2013

Are you considering entering a new geographic market? Want to expand into another area but aren’t sure of the household income? This tool may help you with your market research. Rich Blocks Poor Blocks breaks up the United States by average household income (HHI) – one block at a time. It overlays HHI onto Google maps. Easy […]

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5 Tips for Branding and Marketing in the New Year for 2013

January 3, 2013

Are you ready for 2013? Do you have your marketing plan in place? Outlined your stair steps to sales for new clients to existing products or existing clients to new services? What are the tools and tactics you’re going to use? Are they the most effective – both in results and cost? Easy enough to […]

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Blue is the Marketing Color of the Year for 2013

December 18, 2012

During the Color Marketing Group’s conference this past fall, blue was announced as the color for 2013. The colors are proprietary to the group, so the photo that you see above is one that is okay to use, because it features the blue shade that was actually the color for 2009. You see, the RIGHT […]

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University of California Rebrands with Attitude

December 11, 2012

The University of California has relaunched its brand with with a huge change to it’s logo. Watch this launch video to see the quick version.  RSS readers click here for the link. Click here for Logo Design Love’s take on it. Although they’ve developed a complete brand style guide, if I needed to develop a […]

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Pinterest is Predicted to Drive more Business than Facebook

December 6, 2012

If you have been using Pinterest as a marketing website, you may be on to something. At least as compared to marketing with Facebook. How are you using Pinterest to promote your products or services? For service professionals, I see an opportunity to promote workshops, seminars and programs on pinterest. Selling a product? For those […]

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Market Research is Necessary to Measure what a Community Needs

December 3, 2012

Before you launch a new product or service, have you conducted the research necessary to make sure that what your plan addresses is actually needed?  In some industries, it is required that an organization does a needs assessment for the community. For example, as part of the Affordable Care Act, all non-profit hospitals are required […]

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Reap the Benefits from Direct Marketing

November 21, 2012

Are you’re considering the idea of direct marketing to reach the right customers?  While direct mail marketing is considered a traditional type of marketing, direct marketing doesn’t have to be the post office mail distribution. Direct Marketing provide benefits because it is a very targeted approach.  You’re reaching out to potential customers and clients who […]

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Communication is Critical at All Stages of Marketing

November 16, 2012

Even before going to market many companies are trying to get some funding in order to create their dream.  Communicating the value proposition with the angels and the venture capital group is critical to getting the funds needed to do the launch. Yesterday I attended an entrepreneurship pitch for Archangels (they do four a year) […]

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