Planning to Sell a New Product? Don’t Forget these 25 Marketing Should Have’s!

June 11, 2013

I’ve talked with many inventors and entrepreneurs who get very excited about their new product. They’ve spent years building prototypes, convincing family and friends into investing in their idea and trying to meet the person who can help them get it listed with a retailer or distributor for instant sales. Marketing your new product is […]

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Manufacturers: Brand and Market Your Business With Video

May 27, 2013

At the office we are working on videos for our clients, so imagine my delight this morning when I see that the lastest word from internet marketing guru Sage Lewis recommends marketing your business using video for many reasons including: SEO and low cost / specific targeted advertising. The 3 Most Powerful Things You Can […]

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Market Your Business by Submitting to Online Directories

May 22, 2013

During the month of May, my marketing company – Marketing Resources & Results – is profiled by the State of Ohio. The state is focusing on successful women owned businesses this month. I’m honored that my company was one of the businesses selected to be profiled. So, how did we get selected? Just like so […]

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Single Space – My Struggle with Staying Current

May 16, 2013

Recently I’ve become aware that I’m hopelessly out of date. It’s my two space habit. You know, two spaces after each period. I’ve done it since 7th grade when I learned to type and am having trouble breaking the habit. More and more I see editors and publishers aghast with the double space after the […]

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How To Create a Blog Post – For those who don’t like to WRITE!

May 15, 2013

If you really don’t like to write, how can you market your business using a blog? Here’s my advice for creating a blog post, even if you don’t consider yourself a writer. 1) Log into WordPress Go to POSTS. Select ADD NEW. Select Visual (instead of Text) 2) Insert a PHOTO about your business Click […]

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Is Facebook Still a Strong Marketing Tactic for Your Business?

May 14, 2013

If your Facebook page and program is still one of the key tactics for communicating with your customers and potential customers, it may make sense to re evaluate it with the recent updates. Depending on your target market, some of the key demographics are starting to abandon Facebook. While Pew Research Center’s Social Media usage […]

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Launching a New Product? Three Important Legal Concepts for Protecting Your New Product and Business

May 4, 2013

You’ve got a great idea for a product.  You know who you want to market to and have found a manufacturer to help you make the prototypes. Before you start branding and marketing your product, you’d be wise to learn about intellectual property. Disclaimer – I am not a lawyer, you should consult an attorney […]

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Content Chemistry – Great Content for Marketing and Branding Professionals

May 2, 2013

Andy Crestodina, Strategic Dirctor of Orbit Media Studios,has created a terrific resource for branding and marketing professionals who are looking for a way to blend SEO, Email and Social tactics to attract visitors to a website and convert those visitors into leads and customers. Andy shares the most important and effective lessons he’s learned about […]

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Turn Your Blog into a Stronger Marketing Tool to Attract More Traffic

April 18, 2013

Most marketing professionals know that blogs are one of the strongest marketing tools to come along in the last 10 years. If you’ve started a blog for your company, but found you ran out of steam, you might this downloadable PDF. It can become an important tool for you to plan, implement and monitor your […]

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Branding the United States — One City, County, or State at a Time

April 11, 2013

Creating a brand takes time and talent. Beyond the initial surveys and strategies, creative talent develops a look, feel and attitude. Media and “social” take hold to “message” the new brand out to the target audience. It all feels a little manipulative. Okay, a lot manipulative. How many states can be the most _____? All […]

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Hotels.com Re-Aligns Brand in US and Around the World

April 2, 2013

Anyone who has ever tried to brand a product or service for international markets knows there are many challenges. Language. Culture. Color meanings. And product life cycle. Wake-up Call for Brand Identity outlines several of these challenges that Hotels.com faced when they separated the brand in the USA and all other markets… and then reunited […]

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End of the RSS Google Reader for Subscribers July 1, 2013

March 15, 2013

Chances are you’re reading this from your Google reader if you subscribe to this blog.  Google announced that they will discontinue the Google reader service on July 1.   Over the next few months, you’ll be able to make a switch by taking out your RSS subscriptions from the reader, saving them to your computer and […]

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The Best New Product Concepts Are Born from Problems

March 14, 2013

Take one problem. Add some ideas. Talk to a few people who know how to get things done.  Take a risk. It’s the beginning of a recipe for a great concept for  new products and services. I recently was one of the judges for a business concept competition at Kent State University where nine teams […]

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New Technologies Improve Marketing Products and Services

March 5, 2013

This past week I was impressed with two new technologies that makes marketing a new product or service better. 3-D Printing: This 3-D printing looks like it is going to change a lot of things. Shipping is less than $7 and anyone can become a product designer by uploading their drawing. Very affordable one off […]

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Is Marketing and Branding Responsible for Obesity in America?

February 26, 2013

As a marketer, at first I was upset, but now I feel there is a huge marketing opportunity. When marketers hang their heads in shame – it’s an opportunity for NPD – new product development! After reading The Extraordinary Science of Addictive Junk Foods called to my attention by Dr. Barbara Berkley,  I realize there […]

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Are You Getting the Best Bang for Your Buck with Your Marketing Dollar?

February 22, 2013

What’s the best way to spend the marketing dollar to get more customers? Isn’t that the fundamental question in marketing? Supporting sales is what marketing is all about. “Follow the money” is a good strategy for figuring out where to place your marketing. I was particularly struck by the way this was illustrated in the […]

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Could Your Business Benefit from a Valentine’s Day Marketing Campaign Like This?

February 11, 2013

Ever used a holiday promotion for your business? Even a company that sells business to business can benefit from a creative campaign that is executed with sound criteria. Sarah Kicinski, Vice President of PostcardMania, shared information with me about her company’s Valentine’s Day campaign and how she helped her client’s with their marketing efforts. In […]

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What Small Business Owners Can Learn From the 2013 Super Bowl Ads – Podcast

February 7, 2013

On Monday I was interviewed on the Entrepreneur’s Club Radio Show. You can listen to the program on your computer: Kip Marlow’s Entrepreneurship Radio Show interview with Chris Brown on the Super Bowl ads and what it means for Small Biz. Kip and I talk about marketing and branding lessons that small business owners can […]

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I’ll be on the Entrepreneurs Club Radio Show Monday Feb 4, 2013 at 4 pm

February 4, 2013

I’ll be talking with Kip Marlow, host of the Entrepreneurs Club Radio Show about Branding today – Monday February 4 at 4:30 pm Eastern Standard Time.  The Entrepreneur Club Radio Show runs every Monday from 4-5 pm. You  can listen to the radio show over the internet on your computer by clicking on this link […]

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Baby Clydesdale Has My Vote for Best Commercial for 2013 Super Bowl 47

February 3, 2013

My favorite commercial is the Baby Clydesdale: It’s got heart strings, cuteness, just a little bit of branding and even some audience participation.  You can name the baby by tweeting #clydesdales names. Levi is the name I’m going to tweet them, in memory of Levi the Clydesdale in Portage County Ohio. He was the biggest […]

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What Key Points Business Owners Ought to Consider When Re-Naming and Re-Branding a Company

January 30, 2013

Renaming a company, product or service is extremely important to creating a brand or marketing. It can be more difficult than it looks on face value.  Expensive, yes.  But sometimes very necessary. After you’ve brainstormed the lists of names, here are some of the considerations when evaluating the name: Your customers, employees, and competitors Positioning […]

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Trade Show Marketing Checklist to Review your Trade Show Booth Now

January 25, 2013

Do you have your another trade show coming up in the next few months? Or is this year your very first attempt at a trade show? Whether you’re an experienced brand manager going to your 25th marketing trade show or a newbie going for the first time to your company’s industry show, pre-planning is the key to having […]

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Accepting Credit Cards with Your Cell Phone: Square versus the Triangle for Easy Merchant Accounts

January 23, 2013

Looks like Square is starting to cut into PayPal’s turf.  I wrote about taking credit cards with your cell phone using the Square a couple of years ago and now PayPal (owned by eBay) has launched the Triangle. Funny how they decided to name it something so similar! Trust is a big thing with this […]

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Twelve Points to Consider When You Choose a Marketing Consulting Services Firm

January 22, 2013

In 1997, there were 12,498 marketing consulting companies in the USA. By 2002, there were 18,892.  More than 50% increase… By 2007, the government census statistics show 23,895. Almost doubled in 10 years. Wonder what the most recent five years brought?  Did some of the marketing consuting companies disappear? Or did the US get more […]

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Research Potential Markets by Household Income in the USA quickly with this Visual Market Research Tool

January 6, 2013

Are you considering entering a new geographic market? Want to expand into another area but aren’t sure of the household income? This tool may help you with your market research. Rich Blocks Poor Blocks breaks up the United States by average household income (HHI) – one block at a time. It overlays HHI onto Google maps. Easy […]

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