Branding and marketing information for business professionals | Branding and Marketing | Page 3

Three More Blogging Resources Following the KNOW Panel on Social Media

June 21, 2012

Earlier today I was part of a panel discussion about social media where I was asked to focus on blogging for building business. There was a large turnout of women business owners, executives and business professionals, all asking questions about the challenges of marketing using social media. During and after the presentation a few more [...]

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Resources for Branding and Marketing with a Blog

June 21, 2012

Business professionals who are branding and marketing their product, service or company have probably considered — or are already using– social media as a tool to help build awareness and tell the brand story. Often the key aspect of social media — the blog– can be overlooked in the noise of Twitter, Facebook, Pinterest and [...]

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Personalize Your QR Codes with Logo and Colors to Increase Response

June 5, 2012

Are you using QR Codes in your marketing tactics? While I love the idea of them, I’ve felt they are a bit ugly. Until now. Want more colorful QR Codes? I made this one at the Unitaglive site. You can personalize your QR code with this user-friendly interface. Here’s a QR Code guide on creating [...]

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Note to Self: Look at Packaging from ALL Sides

June 4, 2012

Unfortunately the egg beaters brand managers didn’t think that anyone would merchandise their packages laying down. Obviously you can see the problem! This is where store checks are critical in order to make sure that nothing is missed during the package development cycle!

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Google+ Plus Local Makes Me Sit Up and Take Notice

May 30, 2012

I haven’t been as attentive to Google+ as I have to Twitter and Facebook and today my business, Marketing Resources & Results, may start paying for it. Over the past few years we have enjoyed great search engine results for keyword phrases like “marketing consultants Akron” and “marketing consulting in Cleveland”, but the algorithms are [...]

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Best Practices for Getting Started with Marketing with Social Media

May 26, 2012

It seems as though social media marketing has been “around forever” but many marketers are just now starting to see the value of building their brand on social media. Here are three helpful best practices for using social media to brand and market your business: 1) Build trust and reputation with respect: This Best Practices [...]

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Branding & Marketing Selected as one of the Top 10 Branding Blogs

May 25, 2012

I was pleased to see that this blog was included in “TOP 10 BRANDING BLOGS” by the WireWalkers Blog. While I wasn’t aware of WireWalkers until they linked to my blog, I recognized 90% of the other blogs their list. Check out their business list too. It’s full of top marketing bloggers also. For those [...]

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Marketing with a Landing Page to Build a Prospect List

May 1, 2012

Are you trying to build a strong potential client or prospect list? One way to do it is with a landing page that persuades your target audience to provide contact information. To do that, you have to keep it focused and offer something of value for free. You can see an example at www.getdonors.com, a landing [...]

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Marketing Brands with Sub Brands

April 26, 2012

Do you wonder where all these brands come from? Ten big companies own many of the familiar brands we see everyday. Chart courtesy Jay Dunn Online: The Illusion of Choice

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Website Marketing Conversion Tip: That Smiling Face in the Photo May Be Killing Your Conversion

April 20, 2012

Do you have a friendly face starring out at from your website? You know, a fresh faced group of young people smiling with a ready to serve you look? It may be killing your conversion. Using a photo of a person forces the viewer to look at the person, but does not necessarily help the [...]

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Marketing with InterActive Video: What Do You Want to Learn?

April 2, 2012

Last month, when I spoke at the Conversion Conference about using video to increase website conversions, I had coffee with Cliff Pollan from Visable Gains. He told me how their program allows marketers to ask a simple question inside a video: “What would you like to learn?” and offer users multiple choice answers, while the [...]

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Branding & Marketing Adds Jobs Board for Marketing Positions

March 18, 2012

Need to fill a marketing role at your company? Looking for a new marketing position? Now you can use our new jobs board, located under the JOBS tab on the Branding & Marketing website. For Marketing Job Hunters Our jobs board allows you to search by keyword and geography. Although primarily designed for marketing and [...]

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Get Found in the Google Search Engine: A Website Owner’s SEO Checklist

March 10, 2012

As a marketing professional, you probably already know if you want to be found in the search engines – and especially Google — there are several SEO steps that you need to take. Do you know the steps? Here’s a quick Search Engine Optimization article from Future-Ink.com that could serve as a checklist of the [...]

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How Conan O’Brien Turned a Legal Branding Issue into an International Marketing Win

March 9, 2012

Late night talk show host Conan O’Brien called out the Chinese online talk show Da Peng for ripping off his opening show sequence, plagerizing his opening graphics and using his branding. The next night the Da Peng show opened with a slide and what Conan calls “The saddest thing I’ve ever seen.” And Da Peng [...]

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Are You Afraid of the Color RED in Branding?

March 7, 2012

Do you consider Red a BAD color for branding? I always have. You know. All those negative connotations: in the red bleeding red red line something seeing red “Retailers aren’t afraid of the color red in branding.” I heard this the other day from John Ekman, the Conversionista, at the Conversion Conference. “Yeah, he’s probably [...]

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Live from the Conversion Conference in San Francisco

March 5, 2012

I’m learning a lot at the Conversion Conference. Have met some interesting people and I’ll have some short interviews and info posted here when I have a chance to digest it all. This morning I was a speaker at one of the break-out sessions and co-presented “Easy Ways to Use Video to Improve your Conversions”. [...]

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Do You Market to Your Target Market Before They Know You Know They Want Your Product?

February 29, 2012

As a marketer, I find this article on predictive target marketing extremely interesting. Identifying the best customers. Understanding why they buy and when. Finding others like them, before they are prime customers. There’s nothing new about profiling your best customers, looking for others like them and making them an offer. It gets dicey however when [...]

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Use Quantcast to Learn the Demographics of the Readers of Your Website

February 22, 2012

Ever wonder who was visiting your website? Or a website where you were going to be placing a banner ad? I find it interesting to look at who is reading Branding & Marketing. Take a look at Quantcast.com. Similar to Google Analytics, you past code into your site and you’ll be able to learn more [...]

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Are the 4 M’s of Your Marketing Well Defined?

February 17, 2012

In every entry level marketing class the 4 P’s of the marketing mix are always mentioned. (Say it with me: Product, Price, Place and Promotion.) However, I’ve found that the 4M’s of marketing make more sense in many business and organization’s marketing plans: Market, Message, Media and Measurement A well defined target market that your sales [...]

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How Social Are the Top Brands?

February 16, 2012

I enjoyed this infographic but kept wondering, where is Facebook as a brand in all this? Aren’t they considered one of the top brands by now? Maybe the author of this infographic, sociagility just considers Facebook a medium instead of a brand? See the infographic at their website. I’m also surprised that Blackberry is considered [...]

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More Marketing News about Pinterest

February 7, 2012

[pullquote]driving more traffic to company websites[/pullquote]I read something about Pinterest today in Entrepreneur that made me sit up and take notice: it’s driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined… Because all the Pinterest users are linked by interests, just lLike Facebook content, your Pinterest pins can go viral pretty [...]

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My Favorite Superbowl Car Commercials for 2012

February 5, 2012

As usual, there are a lot of hyped commercials for this years Superbowl. And this year, advertisers are really hoping for a lot of pre-game internet buzz by releasing their commercials early on YouTube. There are extended commercials and teaser commercials. But here I am, the morning of, and I’ve already seen most of the [...]

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