WordPress Leads the Way for Managed Content Websites

Managed Content - the winner is WordPressWondering about upgrading your website from a privately developed format into something that “anyone” in the company can hop into and make updates?

If so, you’re not along.  WordPress is the platform of choice for one in four of the websites on the internet, according to Matt Mullenweg in his speech on the State of the Word 2015.

There are many reasons why it is the website software of choice.

I wondered, “How many different kinds of content management software are there?”

Although I started to count all the types of site on this chart, I stopped after 67… seemed kind of ridiculous.

WordPress Has the Easiest to Operate Managed Content System

I think that WordPress really has the easiest to operate managed content system. You can even install some plug ins that offer tutorial videos inside the dashboard to help you step by step.

Wondering about using WordPress? After really evaluating SquareSpace and Wix, I wonder why you wouldn’t select WordPress.

Interesting that both of those chose to run ads on the superbowl. SquareSpace was selected as one of the worst ads on the SuperBowl but it appears that Wix.com fared somewhat better by selecting former NFL players as spokespeople. Not that it matters that they used the Super Bowl to build awareness.

But how many times has WordPress bought commercials on the Super Bowl?

Twitter Feed Values Speed

Fast Tweet or ElseNothing like being a little slow in the Twitterverse.

I’m not surprised how critical Twitter users are of Red Lobster’s untimely response to Beyonce‘s call out in her recent lyrics.

BuzzFeed even calls it “Pretty Awful.”

Using Twitter for marketing… it’s all about speed.

In my opinion, hey, it took a little time, but still got 15K likes and 14K retweets!

Just goes to show, to gain admiration of the twitterverse, you have to be clever and fast!!  You not only need to listen to each song IMMEDIATELY, but you need to have an approved tweet suitable for retweets ready to go!!

It’s all about the speed.  Too bad if anyone wants to review something before it goes out, right?

So what’s the answer? Have the one who would be doing the reviewing come up with the tweet and send it out? I don’t think that’s the right answer either.

Missed opportunity vs Message Review

Probably because of so many mangled messages that can never really come down… known as “unringing the bell”, I would side on the message review instead of trying to immediately hit a home run with an extremely timely tweet.

You probably already guessed my choice.  Since I was the blogger who got a good night’s sleep after the Super Bowl before posting my favorite commercial.

 

 

 

Super bowl weiner dog heinz commercial

Super Bowl Commercial Favorite

Super Bowl brings out the “best” ads of the year and each year I talk about the commercials during the Super Bowl and often my favorite involves a horse.

The weiner dogs won my heart this year with the Heinz Weiner Stampede.

One odd thing at the end, why didn’t the child hold a weiner dog puppy? I think they missed that opportunity.

There were several good ones but a few that left me wondering why they wasted their money. I figure I am not the target market for those commercials. Watching many of the commercials on the internet before the actual game took some of the surprise element from the feeling of watching during the actual game.

The beige socks, the pacman party, the drunk driving rant, and first date. Meh. All were just “okay” in my book as far as super bowl commercials go… Both Geiko and Squarespace ads were a dissappointment.

I did like the Kayak elevator and the no more domestic violence text ad.

What was your favorite? Which ones disappointed you?

Other Super Bowl commercial review posts:

2015
2014
2013
2012
2011
2010 Missed it.
2009
2008
2007
2006

 

Four Easy Tools to Help You Organize for 2016

Tools to help organize for 2016 with Screenfly screen capture of branding and marketingAre you planning to organize for 2016? I’m always looking for short cuts to become more productive.

Sometimes it is faster to just do things the “old” way because that’s the way “we’ve always done it.” But I’ve recently found several new apps and websites that have been helpful in saving time and that are easy to learn to use.

Organize for 2016 to Improve Productivity

www.quirktools.com Have you seen this website? The other day I was using it for a project. The site is very easy to use and you can start with a free account. It looks to me like they are planning to fund the apps with advertising, instead of a paid subscription. Almost seems too good to be true.

The screen capture above is from one of these apps. We find it helpful to test the websites in a variety of sizes and Quirktools even has television sizes.

Here’s a quick outline of the 4 tools:

  • Quickly and easily build site maps, taxonomy, or hierarchy data using the Smaps app. I like to use this to do a quick org chart or outline a small website navigation.
  • The Wires app allows you to create interactive wireframes and prototypes right in your web browser.
  • Screenfly does responsive screen testing on monitors, tablets, smart phones, and more.
  • To use the screen data and diagnostic tools for your device take a look at Retro.

How are you planning to organize in 2016? Do you have any tools you’ve recently discovered that will help with your sales and marketing?