Twitter Feed Values Speed

Fast Tweet or ElseNothing like being a little slow in the Twitterverse.

I’m not surprised how critical Twitter users are of Red Lobster’s untimely response to Beyonce‘s call out in her recent lyrics.

BuzzFeed even calls it “Pretty Awful.”

Using Twitter for marketing… it’s all about speed.

In my opinion, hey, it took a little time, but still got 15K likes and 14K retweets!

Just goes to show, to gain admiration of the twitterverse, you have to be clever and fast!!  You not only need to listen to each song IMMEDIATELY, but you need to have an approved tweet suitable for retweets ready to go!!

It’s all about the speed.  Too bad if anyone wants to review something before it goes out, right?

So what’s the answer? Have the one who would be doing the reviewing come up with the tweet and send it out? I don’t think that’s the right answer either.

Missed opportunity vs Message Review

Probably because of so many mangled messages that can never really come down… known as “unringing the bell”, I would side on the message review instead of trying to immediately hit a home run with an extremely timely tweet.

You probably already guessed my choice.  Since I was the blogger who got a good night’s sleep after the Super Bowl before posting my favorite commercial.




Super bowl weiner dog heinz commercial

Super Bowl Commercial Favorite

Super Bowl brings out the “best” ads of the year and each year I talk about the commercials during the Super Bowl and often my favorite involves a horse.

The weiner dogs won my heart this year with the Heinz Weiner Stampede.

One odd thing at the end, why didn’t the child hold a weiner dog puppy? I think they missed that opportunity.

There were several good ones but a few that left me wondering why they wasted their money. I figure I am not the target market for those commercials. Watching many of the commercials on the internet before the actual game took some of the surprise element from the feeling of watching during the actual game.

The beige socks, the pacman party, the drunk driving rant, and first date. Meh. All were just “okay” in my book as far as super bowl commercials go… Both Geiko and Squarespace ads were a dissappointment.

I did like the Kayak elevator and the no more domestic violence text ad.

What was your favorite? Which ones disappointed you?

Other Super Bowl commercial review posts:

2010 Missed it.


Four Easy Tools to Help You Organize for 2016

Tools to help organize for 2016 with Screenfly screen capture of branding and marketingAre you planning to organize for 2016? I’m always looking for short cuts to become more productive.

Sometimes it is faster to just do things the “old” way because that’s the way “we’ve always done it.” But I’ve recently found several new apps and websites that have been helpful in saving time and that are easy to learn to use.

Organize for 2016 to Improve Productivity Have you seen this website? The other day I was using it for a project. The site is very easy to use and you can start with a free account. It looks to me like they are planning to fund the apps with advertising, instead of a paid subscription. Almost seems too good to be true.

The screen capture above is from one of these apps. We find it helpful to test the websites in a variety of sizes and Quirktools even has television sizes.

Here’s a quick outline of the 4 tools:

  • Quickly and easily build site maps, taxonomy, or hierarchy data using the Smaps app. I like to use this to do a quick org chart or outline a small website navigation.
  • The Wires app allows you to create interactive wireframes and prototypes right in your web browser.
  • Screenfly does responsive screen testing on monitors, tablets, smart phones, and more.
  • To use the screen data and diagnostic tools for your device take a look at Retro.

How are you planning to organize in 2016? Do you have any tools you’ve recently discovered that will help with your sales and marketing?

Food Marketing versus New Year’s Resolution

Today is the last day of 2015. Tomorrow morning many people will wake up with a New Year’s Resolution to lose weight.

Since 2007 I’ve been working on getting more healthy. I started this blog in 2006 and “coincidentally” gained quite a few pounds as I spent approximately an hour more a day working on formatting, writing, connecting and building readership.

In 2007 I had a wake up call and have shed quite a few of those pounds (with a LOT of work and constant vigilance) and try everyday to keep those pounds off.

In the past 8 or so years, I’ve learned a lot, but still have a lot to learn.

Looking at the changes in the numbers of people who are overweight in America since 1991, it becomes clear to me that it is not just me. There has been a significant change. The maps in 2011-2014 are different, because in 2011 they changed the way they compared things, but still a strong trend toward significant weight gain.

is the food marketing industry responsible for these obesity_trends_1990_to_2010

I am no expert but I think it’s due to two things:

  1. electronics
  2. food marketing

Are Electronics to Blame?

I say electronics because of all the time I spend sitting in front of a computer for work and for play.

Emails and texts have replaced much of the communication.

Even many of my meetings that used to be face-to-face in real life have become Skype, GoToMeetings, JoinMe, or FaceTime. In the 80’s, I remember running from building to building to try to make the meetings on time… and doing “rounds” with each of the stops checking on the product development, graphic design, engineering shots and running out to the factory for new product start-ups. Now it’s usually considered a “waste of time” to meet in person unless there is a specific reason.

No one can deny the change in the world today because of the smartphone, the computer, videos and the internet.

Is the Food Marketing Industry to Blame?

But maybe even bigger than the internet, is the change in the food we eat during the last 20-25 years. The convenience of fast food. The thought process around food for celebrating successes and for comforting during sorrow. Processed foods in every aisle of the grocery store. Food marketing makes it so easy to choose what to eat for snacks, for meals and what to eat when we’re busy. Even when we have time, the foods we chose are not necessarily the most healthy when we’re relaxing, on vacation or taking a holiday.

Each morning, I have been trying read at least one article about exercise, diet, food, health and so on. One writer I particularly enjoy is a doctor from Canada who blogs at Weighty Matters. I’ll warn you, he’s definitely farther out on the on the “what’s wrong with food marketing” scale than I am.

At the same time however, when I watched this 13 minute video called “What’s the Food Industry To Do”, I feel there is enough truth in it to make me feel embarrassed to be a marketer.

Towards the end, he (barely) gives the marketers a break. “It’s their job to do so… They have a fiduciary responsibility to their shareholders to make profits… ”

Many of the brands and marketing campaigns that he mentions would be considered outstandingly successful from a branding and marketing standpoint. But this made me cringe.

What about the ethical line in the sand? Watch this. Then you decide if you think the food marketing industry has pushed it too far.

Please leave a comment below.