Instagram Launches a New Logo

the new instagram-logo-colorful icon 5_2016the old instagram-logo-iconInstagram announced a new logo recently.  I’m wondering where all marketers will be scrambling to make the adjustments.

Is it shown on any of your printed material? (Hope not!) Do you use a list of social media icons linked to your social media accounts on your website or blog?

If so, are you using the “latest” Instagram logo? Well, better click thru your websites to make sure you’re plugin’s and social media icons are up to date!

Click here for branding information from Instagram Brand Resources.

Here’s how they announced their refreshed logo a couple of days ago. This is how they described it:

Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse.

We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app.

The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.

I’ve seen a few very short videos on Imgur that make fun of the changes… I guess there are always folks that love to make fun of any changes.  Here is the “official” video on an account called Instagram on Vimeo makes the change look a bit more complicated.

Instagram Launches a New Logo With Simple Icon over Rainbow Colors

And I believe that this post explains a lot of the thought process that went into the new logo.

Why is it Important to Have Good Press Releases?

Good press releases help to promote your organization's mission and provide informationGood press releases are the backbone of strong public relations. While some press releases are just self serving, there are many good reasons to have current press releases sent to the media, posted on your website and published out on the internet.

Good press releases:

  • Keeps your company top of mind
  • Helps prospective customers learn more about your company
  • Alerts potential employees that your business is growing/progressive
  • Recognizes employees or volunteers which contributes to keeping your company morale high
  • Serves as a documented history when you look back on where your business has come from
  • Helps internet search engines to find your website {USE WITH CAUTION!}
  • Helps to orients new employees to programs
  • Provides a “30 second commercial” in the ABOUT section of the press release

If you’ve never heard about a company before, you have no idea if they are honest, progress, short sighted, greedy, community minded, innovative, old fashioned, collaborative or interesting.

Some companies never make the news. That is okay except they are invisible. This makes it harder to persuade. Harder to sell to a new customer. Harder to attract a new employee.

Some companies only make the news when someone else writes about them. They are at the mercy of the writer to get it correct. To understand a sometimes complicated project, issue or program. Without any press release posted on your website, will the writer know who to call? If you don’t make it easy, many times a reporter who is short on time will only try a few ways and places to connect, before writing something like “the company did not return calls” or “there was no comment by press time.”

The reason I say “USE WITH CAUTION” about getting search engine optimization (SEO) from the press release is that many companies with unethical (or ill advised) public relations advice, flooded the internet with their press releases – in essence spamming the search engines with their promotional writing.

There is a big difference in getting your press release published on a trade journals’ website or a local news organization’s portal than there is just plastering it across the internet.  Duplicate content can be a red flag for black hat SEO attempts.

You may want to consider having a backgrounder page on your website for the press and media to learn more about who to contact. By including factual information about your company and links to old press releases, someone can quickly get up to speed about your company’s organization, products, services, and outlook to your industry.

Knowing Your Target Market: Three Generations in the Workforce

Creating persuasive messages and distributing them in targeted media that your audience and market will respond to everything in marketing.

If you are targeting a business to business customer, you are likely crafting a message for one of three generations. If you are wanting to target market three generations (Baby Boomers, Generation X, and Millennials) you probably already know that they all think and act very differently.

Trying to appeal to all three generations at the same time is difficult at best!

Do you know who is buying your product? Influencing? Recommending? And what criteria they use?

Target Market three Generations Defined

In the chart below from 2015, you can see that there are three distinct groups.

Labor Force Composition by Generation

The different generations have a different criteria of what is important and use different words and phrases. When you are trying to target market three generations you have to be very broad in your appeals. And depending on who is doing the copywriting, you may find the wrong words actually offend rather than attract the very potential customer you’re trying to talk with (Take a look at her reaction at 3:07 into the video!)

Target Market Three Generations: How Old Is OLD?

I guess it is all about perspective, but putting yourself in someone else’s shoes is crucial to creating the right tone. Years ago I resented being called a “kid” when I was in my late 20’s. By the same token, the word elderly, senior and old have connotations and denotations that you just shouldn’t ignore.

The 4 P’s vs the 4 M’s of Marketing

Speaking about Marketing Strategy with the 4 M's of Marketing
Speaking about Marketing Strategy

In the early marketing courses in college, they teach the 4 P’s of marketing: Product,
Price,
Place, and
Promotion.

I believe that the 4 M’s in marketing plan are a better place to focus.

Market – who your target customer is

Message – what you want to communicate to them

Media – the tools you will use to communicate to your customers (with a schedule and budget)

Measurement – what you hope to accomplish and tracking how well it worked.

Last night I spoke to a room full of business owners about developing their marketing strategy. As business owners, they are all wearing many hats. I’m sure that finding the time to create a full marketing strategy is a challenge. If they don’t have a good background in marketing, it may be even more difficult.

To make it easier in the 90 minutes we had together, I helped walk them through their 4M’s and also touched on each of the 4 P’s of marketing.

How to Create a Social Media Header for your Business

Four Tools for Creating Your Social Media Header

Many of the main social media sites not only have business page profiles, they also have headers. In Facebook, it’s called a cover photo. Twitter and LinkedIn both call it a header.

One of the tricky things is each social media account has slightly different sizes. And the profile photo incorporates differently with each one, especially considering the responsive design that helps with mobile, tablet and desktop viewing of the same URL into a different size.

  1. One nice chart that I found shows all the social media profile and header sizes in one place, but it was issued in January 2016. No doubt that in just a few weeks one of the social media sites will have revised their sizing requirements! But finding a guideline that is close can give you a good head start to branding and marketing your company or yourself in social media. This Social Media Cheat Sheet is courtesy of LouiseM.com. Please see the website link for more explanation and how to repurpose your Twitter header for a LinkedIn header.
  2. Another place I found with a cheat sheet for social media sizes for headers and profiles has promised to always stay up-to-date. That’s a challenge.  I have found that I am always looking up what the different size requirements are for the various social media marketing profiles. Between the headers, posters, profile photos, and cover shots… it’s always changing.
  3. I like the way Sprout Social approaches this challenge as well. they have a tool called landscape that helps you size things correctly and offer a free trial.
  4. Hubspot knows people are looking for an easy way to create headers and profiles so they’ve provided templates for the 5 top sites… you just have to give away your email in trade.

How do you stay current with the sizing changes?