Although this was written for creating a strong brand name for a new drug, the premise is true for any new great brand name:
A great drug name needs to be memorable. It needs to be easy to say. It needs to be easy to write and understand. And it also needs to be clear of any existing names that may be on the registers.
A tall order if you’re coming up with a new name. First you brainstorm names. And even bits of names. Combining things and separating things. Lists and more lists.
Then running it by people (potential target markets are a good idea… your spouse, not so much… unless of course, they are the target market.)
Don’t invest in a logo or graphics until the full legal work is done. Be sure to run it by the most influential people on your board of directors/investor’s group. Nothing worse then getting all the way down the road and finding that it doesn’t resonate with a key individual.
I am looking forward to judging the #GIRLPOWER PITCH at the Blackstone LaunchPad Kent State University on Wednesday, November 12, at the Kent State University Student Center in Kent, Ohio.
During this competition a group of female Kent State students will pitch their businesses to see who will advance to a regional level competition. Based on their business pitches, two women will be chosen by the judges to move on to compete in the next level of business ventures pitch for the chance to win $200, $300, or $500 at the November 19th business pitch competition in Cleveland.
Letting Your Inner #GIRLBOSS shine!
Blackstone LaunchPad at Kent State University promotes entrepreneurship as a viable career path. Through meetings, mentoring, workshops and events LaunchPad helps Kent State students, faculty/staff and alumni to create new businesses or grow existing start-ups in Northeast Ohio.
Have questions about #GIRLPOWER PITCH? Contact Blackstone LaunchPad Kent State University
For income, age, lifestyle and population density of any particular area, Zip Tapestry, a handy website tool, allows you to just type in a zip code and have quick demographic info at your finger tips.
Could be great if you’re looking for the next location for your retail shop, planning to relocate your business and not sure about neighborhoods… or just planning your next move in general.
Reminds me a little bit of a program called Claritis from Neilson that I learned about in the late 90’s. You can look at a variety of factors of a geographic area… and then look at the psycho-graphics.
I like how easy it is in Zip Tapestry to enlarge the map, set it to one of the parameters like average income… then just mouse around to find out the various zip codes… You can see the screen cap of Franklin TN outside of Nashville in the photo.
Switch it to average age to find the pockets of the age group that is most likely to use your products and services.
Click on the Tapestry tab to see the phrase that describes a percent of the population. Then click the arrow to learn the definition of there phrase. It’s a quick way to get direction on geographic areas.
Hat tip: LifeHacker
Which of the following B2B marketing topics interest you the most?
– Lead Generation
– Lead Nurturing and Increasing
– Conversion Rates
– Marketing Automation
– Global Marketing
Let me know by leaving a comment below. Thanks!