Branding your Business with a Drag and Drop Responsive Website with SquareSpace

November 12, 2013

Are you interested in building a responsive website that can work on any size monitor, tablet or phone? I’m finding that more and more company’s want to market their business on a responsive website and I’m looking into a variety of “easy to build” sites. This morning I found SquareSpace. Their video makes it look […]

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Responsive Websites Work For Mobile Smartphones and Tablets… as well as Desktop Monitors and Laptops

November 5, 2013

When you’re looking at websites on your phone, some translate easily and look great. Others hold their form and have been designed for larger monitors than the tablet or smartphone screen. They can be almost impossible to read from an iPhone and you’ll find yourself constantly spreading your fingers to make the site bigger to […]

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Branding and Marketing at the Tennessee Economic Summit

October 28, 2013

I presented A Branding and Marketing breakout session at the10th annual Tennessee Economic Summit for Women this morning in Nashville. Take a sneak peek at my presentation on slideshare:

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Video – The Next Big, Big Marketing Tactic

October 16, 2013

Does your marketing program include video? If not, you may want to reconsider, especially if your target market is consumer focused. This from a Cisco white paper dated May 29, 2013: Globally, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. This percentage […]

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Congratulations Kip Marlow, Top 100 Small Business Influencer of 2013!

October 11, 2013

Congratulations to Kip Marlow, author of The Entrepreneurs – Success and Sacrifice and host of the Entrepreneurs Club Radio show. Kip Marlow was named as one of the Top 100 Small Business Influencers in 2013 by Small Business Trends! You may remember that he interviewed me twice during the past year… once about the 2013 […]

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Hummingbird Upgrade from Google Affects up to 90% of the Search Engine Results

October 10, 2013

Hmmm. For the last month Google has been using a new  algorithm update  to calculate the results in their search engine pages. They say it’s to improve the long string results of the consumer on a variety of devices.  They call it Hummingbird because it is “Fast and Precise!” Perhaps they are just trying to […]

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Resources for Starting Your Business

September 26, 2013

As the economy continues to improve, new companies are springing up. I’ve found myself suggesting these two websites several times over the last few months and I thought it would be worthwhile to mention them here. The two websites that are helpful for entrepreneurs: Quick MBA and Launch in a Day. Quick MBA isn’t particularly […]

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Graphic Design Ideas for Increasing your Brand’s Recognition

September 18, 2013

They say a picture is worth a 1000 words.  In this day of internet and electronic media, a good graphic message must communicate quickly and minimally. Here are some  links for graphic design inspiration to help your brand: 25 Beautiful Branding and Identity Design Ideas One and Two Bek Davis of Nashville Tennessee identifies 5 […]

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Updating Your Marketing Tools Make Sense: Don’t Get Too Far Behind

September 5, 2013

As technology changes, current jobs are lost and new ones come into being. Watching this YouTube movie about creating animation makes this very clear. Changes that took 20 or 30 years to happen, now seem to take only a few or sometimes just a few months to become outdated. Embracing new technology is difficult when […]

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Malcolm Gladwell Does It Again

September 1, 2013

One of my favorite authors, Malcolm Gladwell, is launching a new book on Oct 3. While this early review by Seth Godin doesn’t make the book sound all that great, I have yet to be disappointed by any of Gladwell’s books (Outliers, Blink, The Tipping Point) David and Goliath: Malcolm Gladwellâs tour de force… […]

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Did You Forget This Key Website SEO Tactic From Your Internet Marketing?

August 22, 2013

Chances are your website has an “About us”, “Contact us”, “Home” and “News” page. They are pretty standard as websites go.  And if you’ve got a blog, you probably have an about page, a blog roll and archives. But are you capitalizing on the titles of those standard pages? By just writing the familiar titles, […]

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Shifting Demographics May Mean More Intense Marketing to a Shifting Group of Key Individuals

August 6, 2013

Marketers know that a change in a household can signal a great marketing opportunity. The beginning of school. Moving to college. Buying a home. Getting married. Having that first child. Shifting demographics can make make you need to re-evaluate your marketing positioning: For instance: Marriage not only occurs later in life than it used to… […]

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One Bite at a Time: Moving the Marketing Process Forward Brings Strong Sales Results Over Time

July 21, 2013

If you’ve been reading Branding & Marketing for some time, you know that I value the one step at a time philosophy. Slow and steady wins the race. By doing something, even a little something, every day, you’ll build a BIG result over time. I believe that to be true with marketing. Using the marketing […]

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Good Work – Public Relations Well Done

July 9, 2013

In the day-to-day of sensational news and shock value information, it is refreshing to see the way crisis communications and public relations experts Hennes Paynter Communications crafted this video with dignity and grace.  It is a “Thank You” announcement from the three women who are kidnapping survivors. When each of the women read their prepared […]

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United Brands of America?

July 5, 2013

Fun branding post from Steve Lovelace where he selects the representative brand from each of the 50 states. I had to check Rhode Island, to see if my former employer showed up. It did. Nice job Steve. But I bet that Facebook and Google weren’t happy about California! I found this visual very interesting. Hat […]

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Re-Freshing, Updating and Revisions – the Evolving JCP Logo

July 1, 2013

JCPenney: 4 Logo revisions in 4 years. Yikes! I am a firm believer in refreshing your company logo periodically. For example, here are few logo refresh and update posts: Fast Food Logo Refresh Superman logo revisions thru the years University of California logo refresh eBay logo refresh. But 4 changes in 4 years makes even […]

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Instant Posting in WordPress by Sending an Email

June 14, 2013

Several of my friends are on the road right now, one riding and the others crewing for the Race Across America. I’m setting up the organization’s blog so that they can send an email to post an update. Live posts are much more immediate. Especially in a race environment, when there is a delay in […]

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Updated and Refreshed, Superman Logo Through The Years

June 12, 2013

Superman logo refresh from 1938 to 2013 by Maurice Mitchell. Subtle changes, but updates make a difference. Found this info graph when I was reading an article comparing Tim Tebow to Superman. I don’t know. The thing that’s different is the background color.  When I checked Brands Of The World, I found this familiar logo.  […]

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Planning to Sell a New Product? Don’t Forget these 25 Marketing Should Have’s!

June 11, 2013

I’ve talked with many inventors and entrepreneurs who get very excited about their new product. They’ve spent years building prototypes, convincing family and friends into investing in their idea and trying to meet the person who can help them get it listed with a retailer or distributor for instant sales. Marketing your new product is […]

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Manufacturers: Brand and Market Your Business With Video

May 27, 2013

At the office we are working on videos for our clients, so imagine my delight this morning when I see that the lastest word from internet marketing guru Sage Lewis recommends marketing your business using video for many reasons including: SEO and low cost / specific targeted advertising. The 3 Most Powerful Things You Can […]

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Market Your Business by Submitting to Online Directories

May 22, 2013

During the month of May, my marketing company – Marketing Resources & Results – is profiled by the State of Ohio. The state is focusing on successful women owned businesses this month. I’m honored that my company was one of the businesses selected to be profiled. So, how did we get selected? Just like so […]

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Single Space – My Struggle with Staying Current

May 16, 2013

Recently I’ve become aware that I’m hopelessly out of date. It’s my two space habit. You know, two spaces after each period. I’ve done it since 7th grade when I learned to type and am having trouble breaking the habit. More and more I see editors and publishers aghast with the double space after the […]

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How To Create a Blog Post – For those who don’t like to WRITE!

May 15, 2013

If you really don’t like to write, how can you market your business using a blog? Here’s my advice for creating a blog post, even if you don’t consider yourself a writer. 1) Log into WordPress Go to POSTS. Select ADD NEW. Select Visual (instead of Text) 2) Insert a PHOTO about your business Click […]

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Is Facebook Still a Strong Marketing Tactic for Your Business?

May 14, 2013

If your Facebook page and program is still one of the key tactics for communicating with your customers and potential customers, it may make sense to re evaluate it with the recent updates. Depending on your target market, some of the key demographics are starting to abandon Facebook. While Pew Research Center’s Social Media usage […]

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Launching a New Product? Three Important Legal Concepts for Protecting Your New Product and Business

May 4, 2013

You’ve got a great idea for a product.  You know who you want to market to and have found a manufacturer to help you make the prototypes. Before you start branding and marketing your product, you’d be wise to learn about intellectual property. Disclaimer – I am not a lawyer, you should consult an attorney […]

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