Using Twitter for marketing… it’s all about speed.
In my opinion, hey, it took a little time, but still got 15K likes and 14K retweets!
Just goes to show, to gain admiration of the twitterverse, you have to be clever and fast!! You not only need to listen to each song IMMEDIATELY, but you need to have an approved tweet suitable for retweets ready to go!!
It’s all about the speed. Too bad if anyone wants to review something before it goes out, right?
So what’s the answer? Have the one who would be doing the reviewing come up with the tweet and send it out? I don’t think that’s the right answer either.
Missed opportunity vs Message Review
Probably because of so many mangled messages that can never really come down… known as “unringing the bell”, I would side on the message review instead of trying to immediately hit a home run with an extremely timely tweet.
You probably already guessed my choice. Since I was the blogger who got a good night’s sleep after the Super Bowl before posting my favorite commercial.
Super Bowl brings out the “best” ads of the year and each year I talk about the commercials during the Super Bowl and often my favorite involves a horse.
The weiner dogs won my heart this year with the Heinz Weiner Stampede.
One odd thing at the end, why didn’t the child hold a weiner dog puppy? I think they missed that opportunity.
There were several good ones but a few that left me wondering why they wasted their money. I figure I am not the target market for those commercials. Watching many of the commercials on the internet before the actual game took some of the surprise element from the feeling of watching during the actual game.
The beige socks, the pacman party, the drunk driving rant, and first date. Meh. All were just “okay” in my book as far as super bowl commercials go… Both Geiko and Squarespace ads were a dissappointment.
I did like the Kayak elevator and the no more domestic violence text ad.
What was your favorite? Which ones disappointed you?
Uber’s new logo redesign has left me more confused about their positioning. They updated their logo by creating two new ones: one for drivers and one for passengers. And plan to use it with different colors for different countries… 68 different countries.
My opinion is one of a wrinkled brow and shaking head. Not sure they understand the concept of consistency. Taking the decisions out of the branding for individuals who use the logo. Making all your communications gain messaging power through the use of a single visual or audio device. (The Nike swoosh communicates so much, as does the Intel chime sound.) Sounds like it’s going to be a mess.
I think that if you have to explain it for people to “get it”, it probably isn’t the best logo.
Here’s the official announcement from Uber: The Idea at the Core of Who We Are, a blog post with a 2 minute video talking about bits, atoms and the Uber philosophy. Never really mentions the new logo or apps.
Are you planning to organize for 2016? I’m always looking for short cuts to become more productive.
Sometimes it is faster to just do things the “old” way because that’s the way “we’ve always done it.” But I’ve recently found several new apps and websites that have been helpful in saving time and that are easy to learn to use.
Organize for 2016 to Improve Productivity
www.quirktools.com Have you seen this website? The other day I was using it for a project. The site is very easy to use and you can start with a free account. It looks to me like they are planning to fund the apps with advertising, instead of a paid subscription. Almost seems too good to be true.
The screen capture above is from one of these apps. We find it helpful to test the websites in a variety of sizes and Quirktools even has television sizes.
Here’s a quick outline of the 4 tools:
Quickly and easily build site maps, taxonomy, or hierarchy data using the Smaps app. I like to use this to do a quick org chart or outline a small website navigation.
The Wires app allows you to create interactive wireframes and prototypes right in your web browser.
Screenfly does responsive screen testing on monitors, tablets, smart phones, and more.
To use the screen data and diagnostic tools for your device take a look at Retro.
How are you planning to organize in 2016? Do you have any tools you’ve recently discovered that will help with your sales and marketing?
Today is the last day of 2015. Tomorrow morning many people will wake up with a New Year’s Resolution to lose weight.
Since 2007 I’ve been working on getting more healthy. I started this blog in 2006 and “coincidentally” gained quite a few pounds as I spent approximately an hour more a day working on formatting, writing, connecting and building readership.
In 2007 I had a wake up call and have shed quite a few of those pounds (with a LOT of work and constant vigilance) and try everyday to keep those pounds off.
In the past 8 or so years, I’ve learned a lot, but still have a lot to learn.
Looking at the changes in the numbers of people who are overweight in America since 1991, it becomes clear to me that it is not just me. There has been a significant change. The maps in 2011-2014 are different, because in 2011 they changed the way they compared things, but still a strong trend toward significant weight gain.
I am no expert but I think it’s due to two things:
Are Electronics to Blame?
I say electronics because of all the time I spend sitting in front of a computer for work and for play.
Emails and texts have replaced much of the communication.
Even many of my meetings that used to be face-to-face in real life have become Skype, GoToMeetings, JoinMe, or FaceTime. In the 80’s, I remember running from building to building to try to make the meetings on time… and doing “rounds” with each of the stops checking on the product development, graphic design, engineering shots and running out to the factory for new product start-ups. Now it’s usually considered a “waste of time” to meet in person unless there is a specific reason.
No one can deny the change in the world today because of the smartphone, the computer, videos and the internet.
Is the Food Marketing Industry to Blame?
But maybe even bigger than the internet, is the change in the food we eat during the last 20-25 years. The convenience of fast food. The thought process around food for celebrating successes and for comforting during sorrow. Processed foods in every aisle of the grocery store. Food marketing makes it so easy to choose what to eat for snacks, for meals and what to eat when we’re busy. Even when we have time, the foods we chose are not necessarily the most healthy when we’re relaxing, on vacation or taking a holiday.
Each morning, I have been trying read at least one article about exercise, diet, food, health and so on. One writer I particularly enjoy is a doctor from Canada who blogs at Weighty Matters. I’ll warn you, he’s definitely farther out on the on the “what’s wrong with food marketing” scale than I am.