When you use press releases in your marketing and branding program, are you making full use of the power of electronic press releases?
- Use key words phrases in the text with anchor tags in the release. Include key word tags and categories.
- Include the city of origin to improve local search
- Have a photo or several photos? Consider embedding the photos or create a SlideShare.net account and place the photos in your “slide show” with text.
- Upload to distribution sites.
- Turn it into a video news report. Consider including non traditional press release distribution on sites like YouTube. Why not? Do you have a friend who can act like a TV anchor and read your press release like they do on TV? Depending on the subject and tone of your release, it could be a fun project that may get much better viewing than you would have expected! With YouTube, anyone can be on the TV news.
Thanks to Christine Kelly from Online PR News for inspiring today’s post.
She uses slide share for distributing press releases as well as photos from a release. Here is her slide share for optimizing a press release:
If you aren’t even writing press releases, why not? You should get started today. They are less expensive and more effective than using advertising.
Need help writing the information section in a journalistic style?Â Here are several good sites with press release writing tips:
- Sample Press Release Format Tips
- 89 Ways to Write Powerful Press Releases from Joan Stewart, the Publicity Hound
- Instant Press Release from John Jantsch, Duct Tape Marketing
What other non-traditional ways do you use press releases to build your business?