Is PR a function of marketing? Or is it a separate function all on it’s own? Or is marketing a function of PR?
This is a subject that I struggled with, deeply, for about a year or two after I graduated from Kent State. You smile. Okay, I was naive. At the time, I believed back then […]
It’s been a year since I posted about the difference between Advertising, Branding, Marketing and PR, so it’s time again…
Performancing and Neil Patel’s blog reminded me of a series of four illustrations originally from ZAG by Marty Neumeier that quickly illustrate the difference between marketing and advertising vs PR and branding. Although the […]
Public Relations professionals know that the whole world of PR has had a dramatic shift to the internet in recent years. To brand and market a business, a PR home run is not necessarily getting the big story published in the newspaper/magazine anymore. More important is getting the story picked up all over the internet […]
The backbone of a public relations program is the press release. I’m suggesting you use press releases to increase your Google page rank. First, measure your page rank. Go to BlogFlux and enter your website in the measurement tool to get your page rank.
Next, write a press release and include your website as […]
Why do I blog about PR & marketing?
I learn something new everyday. Blogging requires about twice (or more) as much reading as it does writing.
It keeps me on my toes. I find that I am constantly challenging myself by writing this blog. What I learned about marketing & branding & PR has really grown […]
