Market a Charitable Event with a Press Release

How to market a charitable event with a press release
Many companies are involved in sponsoring programs that help to improve things – whether it is funding disease research, building housing, or providing toys/services for others less fortunate.

Are you marketing a charitable event? Wondering how you can get the word out about it?

One way is to write a press release and submit it – no charge – at ClickPress.

If your event is in Northeast Ohio, I’ll be willing to add it to NEOhioNews.com as well.

When it comes to learning how to write a press release, it may make it easier to remember the 5 w’s & H (who, what, when, where, why and how) and also include a website link with a photo.

Not all press release websites will accept photos, but I believe it really helps attract attention.

MS150 Day 2 August 2017

I am riding my bicycle 150 miles to help fun research for Multiple Sclerosis. The MS150 Buckeye Breakaway is in Northeast Ohio. This will be my 7th year. It’s challenging, but I have a personal reason for doing it and here’s why I ride.

who: Chris Brown, publisher of Branding & Marketing, and member of the Skiers On Bikes (SOB’s) team
what: will be riding a bicycle 150 miles
when: on the first weekend in August 2018
where: from Brunswick High School to Ashland College and back again
why: to build awareness about the 20,000 people in Ohio with MS, the research that is getting closer to find a cause and a cure, and raise funds for the research
how: hot, sweaty, mind-numbing, hill climbing, pedal, pedal, pedal, sunscreen, chamois butter, pickle juice, spare tires, water bottles, sore butt, rain poncho and donations

Why It is important to Market your Charitable Event

If you don’t tell people about your events, you deprive them of becoming involved. I used to feel funny about promoting this. I felt no one reading Branding & Marketing would want to hear about it. After a couple of conversations with some of my readers, I changed my mind. I learned that people want to know what causes you and your company support. I already knew that many people are affected by MS or know someone who is affected.
Let me know what causes you and your company support. Leave a message in the comments below.

5 Ways to Add Power to Your Press Release Distribution

When you use press releases in your marketing and branding program, are you making full use of the power of electronic press releases?

  1. Use key words phrases in the text with anchor tags in the release. Include keyword tags and categories. If you’re using some of the same keywords you have on your website, this will boost your SEO. SEO will make your website more visible on web pages and make your site more relevant. To learn more about SEO and what it means for a business, you might want to consult with Best SEO Hamilton.
  2. Include the city of origin to improve local search
  3. Have a photo or several photos? Consider embedding the photos or create a SlideShare.net account and place the photos in your “slide show” with text.
  4. Upload to distribution sites.
  5. Turn it into a video news report. Consider including non traditional press release distribution on sites like YouTube. Why not? Do you have a friend who can act like a TV anchor and read your press release like they do on TV? Depending on the subject and tone of your release, it could be a fun project that may get much better viewing than you would have expected! With YouTube, anyone can be on the TV news.

Thanks to Christine Kelly from Online PR News for inspiring today’s post.

She uses slide share for distributing press releases as well as photos from a release. Here is her slide share for optimizing a press release:

If you aren’t even writing press releases, why not? You should get started today. They are less expensive and more effective than using advertising.

Need help writing the information section in a journalistic style? Here are several good sites with press release writing tips:

What other non-traditional ways do you use press releases to build your business?