Three More Blogging Resources Following the KNOW Panel on Social Media

Speaking about how to use a blog to build your company's branding and marketing on lineEarlier today I was part of a panel discussion about social media where I was asked to focus on blogging for building business. Blogging and social media seem to go hand in hand with bloggers using social media platforms to promote their blog posts. Both platforms are great ways to reach an audience and build a following around a brand or business. This partnership is something that businesses have found to be very useful in this digital age. Social media has proven itself to be a formidable way of reaching customers and engaging with a potential audience. There are tools – see – that assist with this engagement.

There was a large turnout of women business owners, executives and business professionals, all asking questions about the challenges of marketing using social media.

During and after the presentation a few more resources were suggested for business professionals who want to brand and market their company with a blog. I thought this might be a good place to share them.

Thank you to the Knowledge Network of Women (KNOW) in the Akron Regional Chamber for hosting the event.


Resources for Branding and Marketing with a Blog

Using a blog to brand and market with social mediaBusiness professionals who are branding and marketing their product, service or company have probably considered — or are already using– social media as a tool to help build awareness and tell the brand story.

Often the key aspect of social media — the blog– can be overlooked in the noise of Twitter, Facebook, Pinterest and LinkedIn. Consider using the blog as the key component in your social media business marketing program.

It’s too easy to get caught up in the technology or the step-by-step how-to of social media. Too often questions get focused on a tiny detail and what is really missed is the BIG PICTURE.

The blog needs to be the home base in the social media efforts with the other social media communication tools reaching out from there. It’s where your photos, videos and most important content resides. The posts on Facebook, tweets from Twitter and status updates should point back and lead back to specific posts and information on your blog.

It’s critical to focus on the WHY of social media — as well as the HOW from a strategic standpoint. Here are several great resources for setting up your social media road map:

Focus on your brand first, before striking out with social media platforms
Brian Solis’ graphic offers a colorful array of social media marketing opportunities, but most importantly is the information in the center of the “peacock feathers”. The core of the social media prism is the brand. Once you’ve built up your brand you can then expand it onto social media platforms, and use the likes of an Instagram bot, for example, to help keep your brand name out there by assisting you in engaging with your followers/customers.

Ownership of the blog gives you control
You “own” the blog — a self hosted domain contains your content. The posts and updates you do on other domains are not under your control. The rules may change – and will change – so you need to keep your equity in your blog, and use the updates as a tool to communicate your blog.

Consider the elements of social media for a specific use
Take a look at the way Andy (from Orbit Media) has broken down the whole social media marketing into the content chemistry periodic table of content into one chart.

I love how he’s included the life of the media, how many words and what type of use. Great advice to think about how to repurposing content as well.

Keep your blog as the center of your social media.
The blog is the center core of your social media marketing programs. Nothing illustrates that as well as Mike Sansone in his dial8 program with 8 spokes coming from the blog hub.

Other posts that may help brand and market with a blog:

What blogging and social media resources have been really helpful to you in building your business? Please leave the URL in the comments below. Thanks!

Branding & Marketing Selected as one of the Top 10 Branding Blogs

I was pleased to see that this blog was included in  “TOP 10 BRANDING BLOGS”  by the WireWalkers Blog.

While I wasn’t aware of WireWalkers until they linked to my blog, I recognized 90% of the other blogs their list.  Check out their business list too.  It’s full of top marketing bloggers also.

For those of you who are new to blogging and trying to get your blog noticed. One of the best ways is to reach out to other bloggers via top 10 or best of lists.

RIP Blog. Welcome Online Realtime Feed

Blog is a funny word. Watch business people squint and squirm when you mention it.

It’s time to stop calling it a blog. My good friend Deborah Chaddock Brown said that she listened to an interview with Shel Holtz and David Meeriman Scott where the word blog got nasty reviews.

All believe (and me too!) that blogs are a crucial component of your marketing program and business communication. Some even say that ALL small businesses should have their websites on the WordPress platform.

But we’ve got to get rid of the word “BLOG”

How about:

  • Online publication
  • Virtual newsletter
  • Online Realtime Feed
  • Company news

What euphemisms do you use for your blog?

Blogs vs Newspapers: Important Distinctions for Marketing

I often talk about using public relations tactics to build your brand and market your products.

[pullquote]Bloggers are their own editor, advertising manager, writer…[/pullquote]If you’re using PR to approach bloggers, it’s important to realize that you’ll need to approach them differently than traditional media.

This morning, while reading 10 Questions to Ask Before Hiring a Digital PR Consultant, I realized something that I knew, but hadn’t realized the significance of before.

9. Do you treat bloggers like media, or do you approach blogger relations differently than traditional media outreach? Explain your approach. (Note: Bloggers answer to their community, while journalists answer to editors, so you can’t lump them together. If a firm preaching “integrated communication” treats them the same, it’s a major cause for concern.)

In some ways this could make bloggers more responsible… or less, depending upon their readership.

Bloggers are their own editor, publisher, advertising manager, writer and circulation/subscription manager. Some are better at a few tasks and have trouble with others.

My position is kind of interesting in that I am a marketing profession who also recieves about 6 or 7 pitches a day for press releases, product reviews, and advertising requests. It’s helped me to see both sides of the coin.

If you are a blogger, how do you like to be approached?
If you are a marketer, what do you do differently when approaching bloggers instead of tradtional media?