When Should You Advertise on Facebook Over Google?

In an advertising discussion the other day, the question of click-thru or pay-per-click advertising came up:

“Facebook Ads or Google Ads?”

Each has their strengths and weaknesses.

Facebook ads are postage stamp size, but unlike adwords, at least there is a photo. Google display ads offer better visuals for larger content. If this is something that you are interested in then you should check out something like these Powerful Google Ads script automations. However, Facebook allows you to present impressions to very targeted group. (You can narrow down by zip code and age for example.) Google ads work better for business-to-business advertising than Facebook ads. Many businesses block Facebook from work computers. Facebook ads don’t show up on my smartphone, but I’m not seeing Google ads when I search on the phone either, especially when it comes to adult sites. Fortunately, I know some of the best ad networks for adult sites which are helpful for picking up where Google and Facebook ads can’t. Maybe that will change after the IPO and Facebook is looking at quarterly profit reporting to shareholders.

With Facebook’s IPO set to launch tomorrow, I though this might be a timely topic. I even found this infographic that presented some of the pros and cons of Facebook vs Google advertising from a graphic perspective:

So tell me. Which do you choose and why? What do you think? Leave a comment below.

Gender Makes a Difference in Mobile Ad Marketing

Smart PhonesA recent report on mobile ad marketing published on the BizReport site concludes that men like ads in the mobile format more than women do.

Why do you suppose that is?

And isn’t this a problem when women control the majority of the consumer spending — as much as 80%?

Do you agree with their conclusion or do you think that most of the mobile ads being distributed right now are targeting young men instead of women?

I’d be interested to hear your take on it.

Smart phones have taken over desktop sales, but brands are lagging behind when it comes to optimizing their websites, blogs and email marketing for mobile.

Recent articles in eMarketer , B2C, and SocialAxcess all point to the reasons why we (as marketers) need to be flexible and reach out to the consumers where they are — on their smartphones.

So how can a small business accomplish ecommerce without spending a small fortune?

Suggestions for marketers to keep up:

* Focus your efforts on iPhone and Droid phones, don’t worry about Blackberry and others. 

*Create a simple web page without a lot of downloadable graphics that can easily be seen, read and navigated on a smart phone.

Let me know your thoughts — both on the gender issue and on how to keep up with your company’s mobile marketing efforts — by leaving a comment below.

Creative Commons License photo credit: MJ/TR (´・ω・)

Yahoo Uses Cause Marketing to Market GOOD SEARCH by Donating to Charity with Every Search

GoodSearch: You Search...We Give!Q. How is Yahoo! marketing search against the Google search engine?

A. One individual and one charity at a time.

Imagine trying to compete with Google! It makes me sigh every time I think about trying to go up against that Goliath!

One way Yahoo! is competing is by encouraging people to give to their charity of choice by using GoodSearch.com. With every search conducted on the Yahoo!-powered GoodSearch.com, approximately one penny is donated to an individual’s favorite charity.

It was started 6 years ago by Ken Ramberg (the former founder of JOBTRAK, now a division of Monster.com) and JJ Ramberg (an MSNBC anchor and the former Director of Marketing at Cooking.com.) After realizing what a fraction of the $8 billion generated annually by search engine advertisers could do if it were directed towards organizations trying to make the world a better place, they launched GoodSearch in 2005.

I believe that they have developed a strong social media sharing page as a tool for making it relatively easy for an individual to market the search.

Notice how it is organized with text links and anchor links, along with snippets of code for people to pop into their Facebook, Twitter or Blog. I like how the individual can measure what the search donations are to their specific charity.

You may want to look at their “Spread the Word” page if you’re trying to get people to spread the word about your organization by providing tools like widgets, codes and toolbar information that individuals can use to share on their pages.

And if you’re a marketing professional in fund raising and development, trying to stretch your marketing budget, you might want to consider using Good Search for your organization.

If you’ve had experience with Good Search, please leave a comment below. I’d like to hear your thoughts.

Co-Marketing Cuts the Cost of your Marketing Budget

Wondering how to do more marketing with your budget?  Perhaps you may want to consider co-marketing.  Two companies with the same target market and non-competing products can work together to promote their products and services.

Even if you are a business to business marketer, you can pick up some tips from the business to consumer marketing category where the budgets are much higher. Here are a few examples:

Chevy Silverado commercial features Hasbro toys  Three quarters of the video focuses on Hasbro toys, but only the last 15 seconds feature the product that the commercial is actually about.

Volvo and Twilight New Dawn commerical and promotion Taking advantage of the Twilight craze, Volvo offers a promotion tie in with the upcoming New Dawn movie

Friskies Cat Food and Puss n Boots Movie A recent commerical with animation from the Puss n Boots movie with a live action cat advertises Friskies cat food in a light-hearted commercial that draws in the “awwwww, isn’t that cute” factor.

What other co marketing programs have you noticed?  What company offers a product to the same target market as yours but is not a direct competitor?  Could you both benefit from a tie in marketing program?  They only work when it is “win-win.” Leave your comment below. Thanks!

How to Get Meaningful Branding out of Mindblowing Social Media Tools

the conversation prism
This infographic — the Conversation Prism by Brian Solis — is a social media classic.

Filled with everything.  Organized by color. 

Still, everytime I look at it, I get overwhelmed. (Click here for the full graphic.)

And I’d say I’m one of those individuals who embraces all the new websites and technology.  To me, the key to this marketing infographic is the center… The names will change on the edges, but the strategy will remain core.

Because this info is shown in grey, it’s easy to overlook it. The peacock feathers of the prism distract the eye from the important reason to be.

If you’re overwhelmed by all the social media opportunities, take a moment to study the grey parts: the brand strategy rather than the individual social media tactics.