Using a blog to brand and market with social mediaBusiness professionals who are branding and marketing their product, service or company have probably considered — or are already using– social media as a tool to help build awareness and tell the brand story.

Often the key aspect of social media — the blog– can be overlooked in the noise of Twitter, Facebook, Pinterest and LinkedIn.  Consider using the blog as the key component in your social media business marketing program.

It’s too easy to get caught up in the technology or the step-by-step how-to of social media.  Too often questions get focused on a tiny detail and what is really missed is the BIG PICTURE.

The blog needs to be the home base in the social media efforts with the other social media communication tools reaching out from there. It’s where your photos, videos and most important content resides. The posts on Facebook, tweets from Twitter and status updates should point back and lead back to specific posts and information on your blog.

It’s critical to focus on the WHY of social media — as well as the HOW from a strategic standpoint.  Here are several great resources for setting up your social media road map:

Focus on your brand first, before striking out with social media platforms
Brian Solis’ graphic offers a colorful array of social media marketing opportunities, but most importantly is the information in the center of the “peacock feathers”.  The core of the social media prism is the brand.

Ownership of the blog gives you control
You “own” the blog — a self hosted domain contains your content.  The posts and updates you do on other domains are not under your control.  The rules may change – and will change – so you need to keep your equity in your blog, and use the updates as a tool to communicate your blog.

Consider the elements of social media for a specific use
Take a look at the way Andy (from Orbit Media) has broken down the whole social media marketing into the content chemistry periodic table of content into one chart.

I love how he’s included the life of the media, how many words and what type of use.  Great advice to think about how to repurposing content as well.

Keep your blog as the center of your social media.
The blog is the center core of your social media marketing programs.  Nothing illustrates that as well as Mike Sansone in his dial8 program with 8 spokes coming from the blog hub.

Other posts that may help brand and market with a blog:

What blogging and social media resources have been really helpful to you in building your business? Please leave the URL in the comments below. Thanks!

Resources for Branding and Marketing with a Blog

5 thoughts on “Resources for Branding and Marketing with a Blog

  • Sunday, August 26, 2012 at 4:40 pm
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    Excellent branding/marketing article! I enjoyed reading it.

    Does anyone know of a small business owner or marketing director looking for a great graphic designer? (As a contractor, that is.) I’m one… my business is called Creative Instinct.

    As you all are well aware, when you create a powerful business brand, you’ll attract the clients, projects, and referrals that you want. Deliver your branding message consistently, and your reward will be consistent profit growth.

    Contact me for a free consultation on your next branding or graphic design project. My services include logo design, brochure design, website design and much, much more.

    Thanks!
    Gwen

  • Tuesday, October 2, 2012 at 6:50 am
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    Gwen:
    Thanks for your comment. You may want to check out the jobs tab on the top of my website where I help companies and marketing professionals meet each other.
    Chris

  • Tuesday, November 20, 2012 at 1:01 pm
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    Hi, Chris-
    Help!!! We’ve been trying to build our product by using our blog as a focal point for our social media marketing (like you recommend here), but our efforts just aren’t paying off like we’d hoped. We can’t figure out how to get people to the blog… Any concrete and fool-proof ways to do that?!?!?
    Thanks, in advance, for the advice:)
    – Erin Larson, Socialot.com

  • Wednesday, December 5, 2012 at 10:54 am
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    Erin:
    There is no silver bullet. The best way is to get readers and traffic is to write good, consistent original content.
    Develop a community of similar blogs and give “link love” to those who are in your industry.
    It’s a process. Consider reading Darren Rowse and Denise Wakeman – two blog experts.
    Best of Luck to you!
    Chris

  • Thursday, May 16, 2013 at 4:47 am
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    The stress and pressure to write scheduled blog posts can turn into
    a temptation to talk about any drivel that you
    can throw together quickly to fill out the length of article.
    Many times they are not planned at all. Just taking out the time to come up
    with an agenda for the article and to sketch out a plan for precisely what you need
    to say can increase the value for your blog readers by producing more insightful posts.
    Thank you for demonstrating content strategy with a well planned agenda in
    your blog post.

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