Keeping Your Marketing Efforts Secure

by Chris Brown on Monday, April 14, 2014

We all want to keep our marketing efforts secure. By now, you’ve probably heard about HeartBleed, the security loophole that is very serious for many many websites.

Time to change your password on your accounts for these websites and more: Twitter, FaceBook, GoDaddy, Tumblr, Dropbox, YouTube, Google, Vine, Pinterest, Instagram, Gmail, Foursquare, Yahoo, Amazon, SoundCloud… Basically everything.

This infograph, from LWG Consulting, says it all in very few words.

Major Sites for Marketing Efforts that are Affected By Heartbleed

Marketing efforts are not worth it if you have compromised security. Before you have a bigger problem on your hands, change your passwords on these sites.

Having a problem with your logins and getting your website or accounts stolen, not only locks you out of your own accounts, but allows someone else to post on your behalf. Which could ruin all the work of your marketing efforts. Worse, some of these sites are attached to your credit card, which can lead to credit problems.

Take the time now to switch your passwords. Make sure you keep your marketing efforts secure or you may turn a good thing into a very bad thing!

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Marketing for Website Traffic with Keywords

by Chris Brown on Thursday, April 10, 2014

marketing for website traffic This is an example of what the stop, slow, go tool that the Yoost WordPress SEO plugin provides for improving your use of your keywords.

With all the changes to Google search, marketing for website traffic can be confusing, difficult and very time-consuming.

The last 3 recent Google changes – Panda, Penguin and Hummingbird updates – left many marketers are wondering how to increase traffic to their website.  Keywords, the words that people type into the search engine to find your website, are the beginning of the search and  conversion marketing process.

So how do you figure out which keywords will help to improve traffic to your website?

John Jantsch of Duct Tape Marketing wrote a handy post on 8 Alternatives to Google Keyword Tool that will help you with your marketing for website traffic. Here’s an excerpt:

Free keyword tools

My favorite paid options

After you determine a keyword phrase, each page of your website needs to be focused on just one phrase (I know, this all takes time!!)

If this list seems overwhelming, try starting with just one: I like the Yoast WordPress Seo Plug-in because it uses Red, Yellow and Green stoplight colors to let you know how you’re doing with the SEO for a keyword phrase.

If you use WordPress for your website, consider installing the plug-in.  I like it because it not only tells you what is working and what is missing, it tells you how to fix it!  To me, knowing what to do is more than half the battle!

What tools are you like to use to increase your website traffic? Leave a comment in the space below.

 

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Online Marketing Guide Helps with Branding

March 28, 2014

Trying to build your brand? Should you focus on Twitter or Facebook? A quick glance at this chart (green means go) you’ll know what to do. The guide indicates which social media program is best to use to help you to meet your online marketing goals and objectives. I know what happens to me. I […]

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To Accept Advertising … And Guest Authors… or Not?

March 12, 2014

Every day I get hit with questions from potential advertisers and potential guest authors. “Are you interested in running advertising on your blog? Are you interested in a guest post?” I tend to answer all of these questions the same kind of response… It’s just I don’t believe that you, the reader, once to see […]

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How Should You Market a Health Fair and Expo to HR Managers?

March 12, 2014

I’m a big fan of passive and active marketing. I’ve mentioned it before. Here’s a marketing tactics question for you… If you wanted to reach human resources managers in a 5 county area about a health fair to introduces services by a wellness company, what branding and marketing tools would you use? Possible answer response: […]

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Selecting Specific Words for Marketing and Branding Your Website to Increase Traffic

March 6, 2014

Are you working on your website marketing and having second thoughts about your search engine keyword choices? Sometimes it may seem that hardly anyone is searching for the terms you have on your website. don’t despair, sometimes that exact phrase is what the people who are ready to buy are using to search. But how […]

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Reebok Re-Brands Itself with the Fitness Sport

February 28, 2014

It’s been said that it is much harder to rebrand and change the positioning in someone’s mind, than it is to start from scratch with a new brand. It’s expensive to say the least. All the packaging, product and collaterial. But even more expensive can be the miss-step. Just ask ask the brand managers of […]

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Two Quick Image Editing Tools for Marketing Your Business

February 20, 2014

Like many marketing professionals who did not start out as a graphic designer, I prefer to work on a PC rather than a MAC. So I’m always looking for a quick and easy way to manipulate photos. Of course Photo Shop is wonderful. If you have it on your computer. And you know how to […]

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Marketing Your Business to the Government with a Capability Statement

January 31, 2014

Marketing your business to the federal government isn’t rocket science, but you do have to know the rules and develop specific marketing tools. One of the key tools is a Capability statement. Here in 15 minutes and 10 slides is how you how to make a great capability statement so you can market your business […]

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Clever Video Describes the Analogy of a Bee Hive to a Fundraising Drive in an effort to Market for Donations

January 29, 2014

Minuteearth uses a clever animated video (their product) as a way to market their fundraising drive for donations. Have you ever wondered how does a nonprofit stay in business? That is, how do they get enough money to pay the people that work there? Girl Scouts have their cookie sales. Many different medical related associations […]

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Using Crowdsourcing to Market 2014 Super Bowl Commercials

January 28, 2014

With the XLVIII Superbowl only days away, the marketing hype of the Superbowl commercials is in full swing. Some of the brands have created the best commercials by having fans do all the production and then promoted to friends and family on the social networks to be chosen as THE Superbowl commercial that will be […]

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Time To Increase The Marketing Budget? CEO Small Business Confidence is High for 2014

January 21, 2014

A little over a year ago I quoted Vistage’s CEO Confidence Index.  Now, CEO’s optimism is at a 2 year high.  If your company is a Business to Business Manufacturer, now may a good time to up your marketing budget. Focus on both active and passive marketing to attract new customers.  Reach out to existing […]

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Instagram Marketing 101

January 14, 2014

Depending on your target market demographics and your marketing goals, social media may be on your “learn to do” list for 2014.  Here’s a great tutorial for Instagram Marketing via SlideShare.   The Ultimate Guide To Instagram Marketing from Ross Simmonds

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Color Marketing for 2014 – Selecting the Right Shade of Color for Marketing Your Product

December 29, 2013

This post was inspired while watching a goofy Christmas movie with my daughter this holiday season. In the scene the phone in a downtown NYC office the phone rings at Buddy’s father’s office, “Buddy the Elf – What’s your favorite color?” Each year the Color Marketing Council selects shades of colors that are/will be popular […]

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Financial Marketing to Women

December 10, 2013

Most marketing professionals will tell you one of the keys to gaining market share is to really understand what your target market thinks, feels, values and appreciates. And then create an offer with creative that focuses on appealing to those psychographics, So why do companies swap out a photo or a color on their materials […]

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Images Sizes for Visual Branding in Social Media Marketing

November 19, 2013

Do you struggle with setting up your headers, profile photos and all the various images for social media? Here’s a handy social media size chart that offers a cheat sheet for the sizes for Facebook covers, YouTube videos, Pinterest boards, and LinkedIn company profiles… and more.  Hat tip to Curtis Harris for sharing some of […]

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Branding your Business with a Drag and Drop Responsive Website with SquareSpace

November 12, 2013

Are you interested in building a responsive website that can work on any size monitor, tablet or phone? I’m finding that more and more company’s want to market their business on a responsive website and I’m looking into a variety of “easy to build” sites. This morning I found SquareSpace. Their video makes it look […]

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Responsive Websites Work For Mobile Smartphones and Tablets… as well as Desktop Monitors and Laptops

November 5, 2013

When you’re looking at websites on your phone, some translate easily and look great. Others hold their form and have been designed for larger monitors than the tablet or smartphone screen. They can be almost impossible to read from an iPhone and you’ll find yourself constantly spreading your fingers to make the site bigger to […]

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Branding and Marketing at the Tennessee Economic Summit

October 28, 2013

I presented A Branding and Marketing breakout session at the10th annual Tennessee Economic Summit for Women this morning in Nashville. Take a sneak peek at my presentation on slideshare: http://www.slideshare.net/mobile/Chris_Brown/branding-and-marketing-to-attract-new-customers-27612699

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Video – The Next Big, Big Marketing Tactic

October 16, 2013

Does your marketing program include video? If not, you may want to reconsider, especially if your target market is consumer focused. This from a Cisco white paper dated May 29, 2013: Globally, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. This percentage […]

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Congratulations Kip Marlow, Top 100 Small Business Influencer of 2013!

October 11, 2013

Congratulations to Kip Marlow, author of The Entrepreneurs – Success and Sacrifice and host of the Entrepreneurs Club Radio show. Kip Marlow was named as one of the Top 100 Small Business Influencers in 2013 by Small Business Trends! You may remember that he interviewed me twice during the past year… once about the 2013 […]

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Hummingbird Upgrade from Google Affects up to 90% of the Search Engine Results

October 10, 2013

Hmmm. For the last month Google has been using a new  algorithm update  to calculate the results in their search engine pages. They say it’s to improve the long string results of the consumer on a variety of devices.  They call it Hummingbird because it is “Fast and Precise!” Perhaps they are just trying to […]

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Resources for Starting Your Business

September 26, 2013

As the economy continues to improve, new companies are springing up. I’ve found myself suggesting these two websites several times over the last few months and I thought it would be worthwhile to mention them here. The two websites that are helpful for entrepreneurs: Quick MBA and Launch in a Day. Quick MBA isn’t particularly […]

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Graphic Design Ideas for Increasing your Brand’s Recognition

September 18, 2013

They say a picture is worth a 1000 words.  In this day of internet and electronic media, a good graphic message must communicate quickly and minimally. Here are some  links for graphic design inspiration to help your brand: 25 Beautiful Branding and Identity Design Ideas One and Two Bek Davis of Nashville Tennessee identifies 5 […]

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Updating Your Marketing Tools Make Sense: Don’t Get Too Far Behind

September 5, 2013

As technology changes, current jobs are lost and new ones come into being. Watching this YouTube movie about creating animation makes this very clear. Changes that took 20 or 30 years to happen, now seem to take only a few or sometimes just a few months to become outdated. Embracing new technology is difficult when […]

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