I’m riding my bicycle next weekend for 150 miles to help stop MS. Many of you have asked how you can support me in this. My personal fundraising page has many details, but here is the link to the secure donation page.
Cause marketing helps companies to show their values as well as get employees working together for a common goal. Many companies and organizations will form teams to ride the 150 miles for the MS Bike Pedal To The Point. I’m part of the Skiers on Bikes team which is a group of ski patrollers, ski instructors and their friends and family all riding together to fight MS.
The National MS Society has done a wonderful job in branding the various bike rides across the country. Bike to the Bay, Pedal to the Point and so on. In 2013 over 100,000 cyclists raised over $80 million dollars. I think many non profits that are struggling with fundraising can learn by studying the MS Bike download page. The overall take away: make it easy to share the fundraiser on Facebook and Twitter.
Rebranding is not for the faint of heart.
Recently Airbnb has revised a lot of their marketing, the website and introduced a new icon.
You can see from this short video that they designed it for anyone to make easily. Not sure I qualify!
I tried to recreate the Belo icon that they’ve developed as a symbol to represent belonging. It’s integral to their new branding or – should I say – re-branding campaign.
They use this video to explain their rebranding and how they developed this simple icon.
It took me several attempts… and even then, I don’t think I’ve captured it.
While trying to recreate their Belo, I decided that I wouldn’t have selected this logo for all their new branding and marketing program.
Not sure that the design is getting the type of reviews they were hoping. Awkward! I thought it was just me.
Rebranding Demands Research
I wonder if they used any market research before they launched it. Maybe they were given some feedback but chose to ignore it? A lot of other sites are weighing in on the topic, including the social media sites. A look on today’s Twitter feed using the #belo hashtag includes some praise for the new icon but too many (in my opinion) snide body part comments. I wonder what the other graphic icons they considered looked like?
The official story from Airbnb
What do you think? Leave a comment below, but remember, please keep it “G” rated! Thanks, Chris