From the category archives:

European Marketing

Managing Expectations to Maintain Market Share

by Chris Brown on Monday, March 17, 2008

What’s My Line? Tag Lines that Work

by Chris Brown on Monday, February 11, 2008

UK vs US Mobile Phone Branding Perceptions

by Chris Brown on Monday, April 16, 2007

Relationship Marketing Builds Bridges

by Chris Brown on Saturday, March 24, 2007

Branding, Rebranding and Market Position

by Chris Brown on Wednesday, February 28, 2007

Marketing Blog review: Spotlight on an European Marketing Blog

by Chris Brown on Tuesday, January 23, 2007