Did you hear today’s morning news about JPMorgan Chase buying Bears Stern for $2 a share in a hasty deal put together and finalized on a Sunday evening?
I think that this makes it tough for the other large financial institutions to maintain their market capitalization and maybe even their market share.
In the course of just minutes, I heard [...]
Simple marketing tag lines/headlines stay with us. The longer and more complicated the message, the more difficult it is to communicate. I believe the longer they are, the less effective.
Some examples:
Got Milk?
Just do it.
The Real Thing.
Where’s the Beef?
Of course each of these tag lines had massive multi million dollar campaigns hammering them home. But there [...]
“My mobile phone is like my keys and my wallet. When I have it with me I feel very safe.”
This is just one of the insights from today’s video blog posting on Mobile Phones: Tool or Lifestyle from London, UK Blog Til You Drop from Laurence-Hélène.
We had lunch about a month ago and talked about [...]
Last week I had the pleasure of traveling to London and Rotherham with Athena International’s board. What an inspirational trip on many so levels. Now that my jet lag has somewhat subsided, I wanted to share what I saw and learned.
1) Planting tiny seeds can produce outstanding unexpected results. The original connection between Rotherham chamber [...]
When rebranding an established brand, I don’t think it’s enough just to change the name and logo. For a brand to really benefit from the expense of a rebranding campaign, the positioning needs to be re-established and really communicate the brand promise. And using all the brands in your portfolio to hang onto a consumer [...]
Even with more than 20 years of marketing experience, I learn something new everyday… and reading other blogs from marketing and branding experts is one way that helps me to learn and grow. (I think my company’s clients are counting on that! They hire us because they don’t have the time or resources to do [...]
