It’s difficult just to create a strong brand within one culture, but understanding all the cultural dimensions needed for global branding and marketing can be an enormous task. Last week I had the opportunity to participate in a sales meeting and
Did you hear today’s morning news about JPMorgan Chase buying Bears Stern for $2 a share in a hasty deal put together and finalized on a Sunday evening? I think that this makes it tough for the other large financial institutions to
Simple marketing tag lines/headlines stay with us. The longer and more complicated the message, the more difficult it is to communicate. I believe the longer they are, the less effective. Some examples: Got Milk? Just do it. The Real Thing.
“My mobile phone is like my keys and my wallet. When I have it with me I feel very safe.” This is just one of the insights from today’s video blog posting on Mobile Phones: Tool or Lifestyle from London,
Last week I had the pleasure of traveling to London and Rotherham with Athena International’s board. What an inspirational trip on many so levels. Now that my jet lag has somewhat subsided, I wanted to share what I saw and