Marketing Tools PR and Social Media have Different Benefits and Challenges There has been such an recent wave toward social media by many who are looking for answers to improving their marketing. Since it is so easy to do things
Public relations efforts have five advantages over advertising methods: PR can tell the full story of your brand, company or product’s advantages People read and listen to PR as opposed to ignoring the ads Implied endorsement from the publication or media that contains
These are my live blogging notes of Crystal Olig @sparklegem on Twitter from the PodCamp Columbus #pco09 seminar on The Ohio State University campus. Read more from her at her blog, whY genY. Using Social Media to Market Your Events
When you use press releases in your marketing and branding program, are you making full use of the power of electronic press releases? Use key words phrases in the text with anchor tags in the release. Include key word tags and categories.
Early on in my career I learned the value of a good public relations photo. Since people look at photos in a newsletter or local newpaper before they read all the stories, it’s a great way for a non profit