Content Chemistry – Great Content for Marketing and Branding Professionals

content chemistryAndy Crestodina, Strategic Dirctor of Orbit Media Studios,has created a terrific resource for branding and marketing professionals who are looking for a way to blend SEO, Email and Social tactics to attract visitors to a website and convert those visitors into leads and customers.

Andy shares the most important and effective lessons he’s learned about content marketing.

“My hope is that new insights into web marketing will motivate you to get started and stay active. I hope you realize that web marketing is enjoyable because it’s creative, something both social and analytical.”

Chemistry of email social and seo in Content ChemistryIt’s an easy read. Every time I open the book, I learn something and find that I’m nodding my head in agreement. Well written, with 54 diagrams, 33 quick tips and 16 warnings, the book is very digestible.

Snag a copy here.


FULL DISCLOSURE: Andy sent me a free copy to review but I am not being paid to review this.  However, Orbit Media Studios has provided services to a nonprofit organization that I serve on the board of directors, but that has not influenced my review.

Pinterest is Predicted to Drive more Business than Facebook

If you have been using Pinterest as a marketing website, you may be on to something. At least as compared to marketing with Facebook.

How are you using Pinterest to promote your products or services?

For service professionals, I see an opportunity to promote workshops, seminars and programs on pinterest. Selling a product? For those that sell craft type items, it’s probably a no brainer to have an attractive pinterest pin and/or board that leads to your etsy site. But for those who sell b-b items for a primarily male audience, it’s probably not the best place to spend your efforts. Like anything, look at your target market!

On the other hand, if you’re in the wedding business, home decor or food industry, Pinterest is a hot media.

Here’s how some brands are building awareness of their cause marketing on Pinterest. Use this tool to measure your Pinterest reach. (Hat tip Beth Kanter, Joe Waters & Deanna Zandt.)

The 30 days of Pinspiration
For 30 days, pinners, non-profits and brands share what inspiration means to them at

Meanwhile Microsoft has expanded their Pinterest-like site So-Cl (pronounced social.) I haven’t experimented with it yet.

If you’ve used Pinterest or So-Cl to drive sales, do you think they have value for branding and marketing a product? I’m interested to find out.

When Should You Advertise on Facebook Over Google?

In an advertising discussion the other day, the question of click-thru or pay-per-click advertising came up. Some businesses are using agencies like Voy Media to advertise on Facebook whereas others are prefering to spend their money on Google Ads. Obviously, the pros and cons vary for each individual business but which is better in general?

“Facebook Ads or Google Ads?”

Each has their strengths and weaknesses.

Facebook ads are postage stamp size, but unlike adwords, at least there is a photo. Google display ads offer better visuals for larger content. If this is something that you are interested in then you should check out something like these Powerful Google Ads script automations. However, Facebook allows you to present impressions to very targeted group. (You can narrow down by zip code and age for example.) Google ads work better for business-to-business advertising than Facebook ads. Many businesses block Facebook from work computers. Facebook ads don’t show up on my smartphone, but I’m not seeing Google ads when I search on the phone either, especially when it comes to adult sites. Fortunately, I know some of the best ad networks for adult sites which are helpful for picking up where Google and Facebook ads can’t. Maybe that will change after the IPO and Facebook is looking at quarterly profit reporting to shareholders.

With Facebook’s IPO set to launch tomorrow, I though this might be a timely topic. I even found this infographic that presented some of the pros and cons of Facebook vs Google advertising from a graphic perspective:

So tell me. Which do you choose and why? What do you think? Leave a comment below.

Facebook Pages Go Live on Timeline at the End of the Month

I knew it was coming soon! Facebook pages for business go to the Timeline format on March 30th.

Do you have your cover image ready? Time to get moving!

  • I like the way the Today Show used the cover photo for the people and the profile photo for their logo.
  • I like the way Coca Cola has a full timeline of things happening over the years.
  • But I dislike the cover image that Red Bull uses on their timeline. Looks like bloody hands to me, but I’m not the target market, right?

How to navigate these changes?   Mari Smith, the Facebook expert, recommends reading HyperArts Web Design‘s post about Timeline for Fan Pages.

My advice this next week, get your cover image created and select the photos with captions you’re going to post — at least one for each year your brand has been in business. But don’t go live with it just yet… I understand there are still a couple of serious bugs in the programming.

In the next week, I’m going to be working on the one I use for my blog, the one for my business and also one of the nonprofit charitable organizations that I help promote.

Have you seen some other great examples of Timeline pages for business — a product, service, consultant or other? Leave a message with a link below.  I find seeing examples is a great way to get new ideas.

Gender Makes a Difference in Mobile Ad Marketing

Smart PhonesA recent report on mobile ad marketing published on the BizReport site concludes that men like ads in the mobile format more than women do.

Why do you suppose that is?

And isn’t this a problem when women control the majority of the consumer spending — as much as 80%?

Do you agree with their conclusion or do you think that most of the mobile ads being distributed right now are targeting young men instead of women?

I’d be interested to hear your take on it.

Smart phones have taken over desktop sales, but brands are lagging behind when it comes to optimizing their websites, blogs and email marketing for mobile.

Recent articles in eMarketer , B2C, and SocialAxcess all point to the reasons why we (as marketers) need to be flexible and reach out to the consumers where they are — on their smartphones.

So how can a small business accomplish ecommerce without spending a small fortune?

Suggestions for marketers to keep up:

* Focus your efforts on iPhone and Droid phones, don’t worry about Blackberry and others. 

*Create a simple web page without a lot of downloadable graphics that can easily be seen, read and navigated on a smart phone.

Let me know your thoughts — both on the gender issue and on how to keep up with your company’s mobile marketing efforts — by leaving a comment below.

Creative Commons License photo credit: MJ/TR (´・ω・)