Seeing a political message on TV or your computer is one thing. Reading a clear message on the chest of someone you know is a whole different message.
Much more personal than mass TV or even targeted internet advertising, these human billboards convey the personal endorsement of those who wear the message.
CafePress created a clever viral [...]
I found 8 ways that I use social media in my branding and marketing business:
To find where one of my past business buddies went to work, double check a spelling of a name for a potential new client and see who else they may know that I know - LinkedIn
To learn how to install Lame with Audacity (convert [...]
PodCampOhio — what a massive meet up and sharing of some super information about podcasting, webcasting, and wordpress ideas & how-to’s yesterday in Columbus Ohio at the ITT Technical Institute!
Beyond getting GREAT ideas and step by step how-to’s and what-not-to-do’s, I think some of the best take-away’s for me were:
The support and sharing of all this great info — for [...]
Here are some powerful online marketing resources for do-it-yourself branding and marketing:
How to Get Free Publicity - a Squidoo lense by Joan Stewart, the Publicity Hound. She’s got tons of great ideas for anyone who’s trying to increase traffic and develop a publicity machine to build awareness.
I particularly like her new ideas on how to use [...]
Maybe this seems so obvious. The goal of your marketing should be increase sales. Or the goal should be to build awareness. Or the goal should be to define the brand. Or the goal should be to find the RIGHT end user. Or help the right end user find you. Or make it easy for [...]
There is no doubt that a fun flash video of dancing elves that you can customize with faces and audio voice makes a powerful viral video.
If you haven’t seen this yet, it’s worth the upload. http://www.elfyourself.com/
Branding & Marketing is designed for business professionals with an interest in branding and marketing. Information about building awareness. Links [...]
Who do you think is a key target market for the product “I Can’t Believe It’s Not Butter”?? — Probably women of a certain age group who love to send links & hoot over silly Internet stuff?
Well, if so, the makers of I Can’t Believe It’s Not Butter hit a home run with their Kitchen [...]
Public Relations professionals know that the whole world of PR has had a dramatic shift to the internet in recent years. To brand and market a business, a PR home run is not necessarily getting the big story published in the newspaper/magazine anymore. More important is getting the story picked up all over the internet [...]
