Marketing Trend: 45% of American Adults Own Smartphones

by Chris Brown on Friday, September 28, 2012

It’s hard for me to believe that 45% of American adults own a smartphone as reported in a recent study on smartphones by the Pew Research Center.

Seems like desk tops are quickly becoming a thing of the past. Over coffee this morning, one of my friends mentioned how she purchased a book from an email with a one click on Amazon… from her phone.

What marketing programs are you planning to take advantage of the switch to smartphones?

{ 2 comments… read them below or add one }

Kip Marlow September 29, 2012 at 7:34 am

Wow. Going mobile is IN. We are providing mobile links for our radio program, Entrepreneurs Club Radio. I have actually been listening to business radio shows directly from my smartphone.

Chris Brown October 2, 2012 at 6:38 am

Kip - I think you’re staying ahead of the curve and helping business owners (and business owners wannabees) to learn how to harness the new technology. Keep up the good work!!

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